Industry Buzz: KURU Footwear, Icebug, Durango Outdoor Exchange, Muck Boots, and pranks from Neptune Mountaineering and Kathmandu

Nuggets of news you need to know today, bite by bite.
Publish date:

Keep up by reading Industry Buzz. Here are today's top headlines:

Have a news tip? Email us at

  • Malcolm Daly's toe, displayed in Neptune Mountaineering's museum, has gone missing. Either it was stolen or this is an April Fools' Day heist. Which one do you think it is?
  • Kathmandu also joined the April Fools' action and released the world's first all-weather, all-terrain designer Gore-Tex wedding dress, currently displayed at the Tower Junction Kathmandu store in Christchurch, New Zealand. While it's a joke, it is up for auction online at TradeMe and all proceeds from the dress’s sale will go to the New Zealand Himalayan Trust.
  • Skiers and boarders with either an Aspen or Jackson Hole season pass will also get an Ikon Base Pass. For more than $1,000, they'll get unlimited access to a dozen resorts and up to five days each at another 26 ski areas.
T-shirt proceeds will help people devastated by floods in the Midwest.

T-shirt proceeds will help people devastated by floods in the Midwest.

  • After record flooding in the Midwest, which resulted in loss of livestock and crops, The Original Muck Boot Company has launched a limited-edition "MUCKPROOF" T-shirt to raise funds at a local level for the Nebraska Cattleman Disaster Relief Fund. The shirts are for sale through the end of April.
  • News from KURU Footwear, the Utah brand founded by Bret Rasmussen, who couch-surfed his way to the $30 million DTC brand: In two weeks, KURU is relaunching a new performance/foot health category with the Atom shoe for men and women, the first silhouette to blend the brand's patented “HEEL-HUGGING” TECH.
  • LEKI announced its third annual LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp, which will award one deserving junior ski racer the ultimate opportunity to train with premier level coaches at one of the top summer training locations in the country. The scholarship includes registration fees for one week of camp at Mt. Hood, air travel to and from camp, and LEKI race gear.