OIA announces new board members

One returning and four new directors will resume their three-year terms at the end of June.

Outdoor Industry Association will have four fresh faces at its board meeting on June 22. 

Black woman with long brown hair and black sweater

Trina Fornerette-Ballard

Trina Fornerette-Ballard, Brand manager at Waypoint Outdoor

“I’m solutions driven with a willingness to have tough conversations to look for resolve.”

smiling white woman with long brown hair

Alison Hill

Alison Hill, CEO at LifeStraw

“As a female brand leader in technology innovation and product design for the outdoor industry, I bring an under-represented perspective to help the industry design for their female consumers.”

White woman with shoulder length brown hair and black sleeveless top

Jennifer McLaren

Jennifer McLaren, CEO and president at Smartwool

“I believe my skillset is an important match for the OIA Board as we continue to focus on the strategic pillars of OIA, helping to ensure the industry continues to evolve and thrive with the ever-changing consumer and marketplace landscape.”

bearded white man with blue plaid shirt against green, leafy backdrop

Kevin Winkel

Kevin Winkel , Founder and GM of Wayward Collective

“I believe my experience can bring an additional perspective to an already great group of people to support OIA goals and grow opportunities for explorers of all ages and backgrounds.”

White man in blue Columbia sweater agains a red brick backdrop

Scott Buelter

Returning for a second term is Scott Buelter, CEO of Ascent260.

“I have a broad experience in many industries, including manufacturing, software, retail and travel – all which OIA supports. This perspective helps me align with the sometimes conflicting goals of the industry.

These five will join the existing board members: Nora Stowell of W.L. Gore (board chair), Todd Spaletto, Phyllis Grove of Hydro Flask, Mike Joyce of PrimaLoft, Cam Brensinger of NEMO Equipment, Bob Holding of Waypoint Outdoor, and Travis Campbell of VF Corp.

Learn more about these new board members, their relevant business experience, and their backgrounds here.


Amy Roberts smiling and with her arms crossed

Amy Roberts bids goodbye to OIA

Amy Roberts served her last day as executive director of Outdoor Industry Association (OIA) yesterday. Roberts, who been with the organization for the last decade and in the ED role for the last four, turns her focus this week to her new gig at The North Face, serving as the ...read more