OIA board member companies urge industry to attend Outdoor Retailer


The Outdoor Industry Association's board members and their companies wrote a letter encouraging brands to attend Outdoor Retailer this summer.

The Outdoor Industry Association's board member companies published a letter Friday evening, asking the industry to band together and show up at Outdoor Retailer in July so their voices can be heard. It's the latest letter in a series of announcements from OIA brand members taking differing positions on attending the show.

We have republished the letter in its entirety below.

 Courtesy of OIA

Courtesy of OIA

Dear Outdoor Industry Colleagues,

We applaud OIA members such as REI, Ibex and The North Face and their call for industry unity by attending Outdoor Retailer this July while we work to find a more suitable venue for future shows. Boycotting the show could have a significant negative impact on small- and midsize brands, specialty retailers and nonprofits who depend on the business and inspiration that happens at the show.

As our industry has grown and matured, our voice has gotten stronger and louder. Our messages are reaching a broad audience and having impact with the public and with policymakers. But that impact will dissolve if we don’t stick together now. Boycotting the Outdoor Retailer show will hurt our industry and the credibility we’ve worked so hard to build.

We, the members of the OIA Board of Directors, represent YOU. We hear, understand and share your desire to make impactful statements in support of public lands, not only in Utah but across the country.

That’s why we are asking you to do three things:

  1. Come to Outdoor Retailer. Show your industry peers that you support and value your business relationships with them.
  1. Step up to the table, don’t walk away. Join us at Capitol Summit to speak directly with allies and opponents of the public lands issues. Explain why public lands matter to you, your business, your state and the country. Do not abandon the conversation.
  1. Contact usdirectly if you want to talk about this more. Our aim is to amplify our collective voice, not to allow it to splinter.

We are working tirelessly with Outdoor Retailer to select a more appropriate venue for future shows, but we are committed to doing the proper due diligence. Thank you for your patience, your passion and your unwavering commitment to one another. Stay tuned for more from OIA and OR about activations and opportunities to engage during the show in July.

Together We Are a Force!

The OIA Board of Directors

Eric Artz

Cam Brensigner
Nemo Equipment, Founder & CEO

Travis Campbell
Smartwool, President

Bob Holding
Waypoint Outdoor, Co-Founder

Mike Joyce
PrimaLoft, President & CEO

Kelly Kraus
Pacific Market International (PMI), VP of Stanley

Rue Mapp
Outdoor Afro, Founder & CEO

Tracy Mayer
Backcountry North, Principal Owner

Layne Rigney
Osprey Packs, President

Mark Satkiewicz
Tom’s Shoes, General Manager, America

Gordon Seabury
Toad&Co, CEO

Jim Zwiers
Wolverine Worldwide, Inc, EVP


10 takeaways from Outdoor Retailer

The North Face urges the industry to attend Outdoor Retailer

The North Face is the latest brand to announce it will attend Outdoor Retailer this summer, in spite of a growing boycott. The North Face's president, Scott Baxter, wrote a letter to the industry on Friday afternoon, asking industry stakeholders to show support for the Outdoor ...read more


OIA Board Member Companies Encourage the Industry to Attend Outdoor Retailer

OIA Board Member Companies Encourage the Industry to Attend Outdoor RetailerBoycotting Outdoor Retailer Show Hurts the Outdoor Industry February 10, 2017 Dear Outdoor Industry Colleagues, We applaud OIA members such as REI, Ibex and The North Face and their call for industry ...read more

REI CEO Jerry Stritzke

REI CEO Jerry Stritzke says it would be a 'mistake' to not gather at Outdoor Retailer

Stritzke's letter is the latest in a stream of announcements from brands saying whether they'll attend or boycott Outdoor Retailer this summer. REI CEO Jerry Stritzke published a letter Friday on the Co-op Journal, asking the outdoor community to unite in attending Outdoor ...read more

new hires and promotions news

5-second poll | Are you going to Outdoor Retailer?

Take our quick poll and let us know if you're attending Outdoor Retailer this summer. Will you be attending Outdoor Retailer Summer Market 2017? Let us know below, and then instantly see where you stand among your outdoor industry peers. If you want to share your opinion about ...read more


Ibex says it will exhibit at Outdoor Retailer to defend public lands

Ibex to the state of Utah: expect us on your doorstep While several outdoor brands have pledged to boycott Outdoor Retailer while it remains in Utah, Ibex Outdoor Clothing announced early Friday morning that it would continue exhibiting at the trade show so that it can be in ...read more

Drew Simmons

Opinion: The boycott of Outdoor Retailer is complicated

The public lands debate with Utah and Patagonia's decision to boycott Outdoor Retailer is a tricky situation. Criticizing Patagonia on Utah (or anything, actually) is as delicate an act as there is. There’s a lot of love in there, a lifetime of personal connections to respect, ...read more


Polartec says it will drop out of Outdoor Retailer

Polartec is the latest brand that says it will withdraw from Outdoor Retailer in solidarity with its client, Patagonia. Polartec announced early Friday morning that it, too, would follow the lead of Patagonia and withdraw from Outdoor Retailer in an effort to divert money away ...read more

Amy Roberts, executive director of the Outdoor Industry Association.

OIA's Amy Roberts writes open letter to the outdoor industry

Amy Roberts, executive director of the Outdoor Industry Association, wrote an open letter to the industry this week. OIA Executive Director Amy Roberts is in Washington, D.C., this week meeting with members of Congress from Utah, she wrote in a letter to the outdoor industry ...read more

Utah State Capitol

Join the march for public lands at Outdoor Retailer

In response to outdoor industry concerns about public lands issues in Utah, The Conservation Alliance, Outdoor Alliance, Outdoor Industry Association, and Outdoor Retailer will hold a march during the trade show. Outdoor Retailer, The Conservation Alliance, Outdoor Industry ...read more