[Sponsor News] Not all who Yonder are lost


Active Interest Media Acquires Yonder App
Boulder, CO (June 2, 2016) - Active Interest Media (AIM) has acquired the social media platform Yonder. Launched in 2013, Yonder has quickly become the leading outdoor recreation social app and platform for outdoor enthusiasts. This free mobile iOS and Android app allows you to discover and share your outdoor experiences, adventures and activities with friends and fellow Yonderers.

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With one of the largest databases of user-generated multimedia for the outdoor and adventure travel industries, Yonder changed the way people discover, share and plan their next adventure. The company’s platform has already engaged with over 1 million outdoor enthusiasts. Yonder has powered interactive Web experiences with brands and organizations including the U.S Forest Service, The North Face, Burton, Xanterra and more. In fact, collaborations with Yonder typically yield ten times the engagement rate of similar social content promotions.

“We're thrilled that the Yonder product and community will continue to grow and thrive with an organization whose mission is perfectly aligned with our own,” said David Tyler, CEO of Yonder. “The combination of Yonder and AIM will create an incredible opportunity to inspire millions of people across the globe to love the outdoors.”

Not only does it have a cool name, it contains all of the tools and functions you need to find new places to explore, and to read reports on different areas and adventures. Yonder has integrated technology that will accelerate the deployment of AIM’s partner brands into interactive platforms to improve brand awareness, custom content, and aggressive call to action campaigns using hashtags, native content, and push notifications.

“In a very short time, Yonder resonated with hundreds of thousands of young, active adventure seekers who love to post and devour content,” said Jonathan Dorn, SVP, Digital & Creative Services with AIM. “Unlike mass-market social apps, Yonder provides a very curated experience for outdoor-minded users – no wading through irrelevant posts to find compelling content about hiking, skiing, climbing, and biking. That focus, plus best-in-class user ratings, have led to extraordinary engagement and more than a half-million unique content uploads.”

The Yonder app platform includes widgets to drive third-party engagement and create amazing real-time interaction. With these powerful web tools, geo-located and activity-tagged multimedia can be delivered directly to a partner web destination via easy to customize web widgets. Additionally, partners can use destination and experience-specific functions to promote their events, campaigns and retail locations.

“Our mission has always been to inspire people to get out more and share their passion for the outdoors, so we’re thrilled to unveil Yonder as our newest offering.” said Kent Ebersole, GM VP Outdoor Group at Active Interest Media. "This acquisition is a natural fit with many of our properties including Backpacker, Ski, Warren Miller, Climbing, National Park Trips, and Skiing – and will enable us to interact with an even broader and younger social audience."

You can download the Yonder iPhone and Google Android™ apps for free here. With these expanded mobile features, users can connect with the world’s largest online community of outdoor enthusiasts and enjoy the ability to:

  • Share and discover outdoor experiences
  • Inspire like-minded adventure seekers
  • Search activities and find new areas to explore
  • Plan trips and build travel bucket-lists
  • Reference recommendations, helpful tips and driving directions
  • View trending places and photo galleries

Once you download Yonder, get off your couch and try it! The point is to get out more, explore, and encourage others to do the same by sharing your experiences in the great outdoors. Now please, #Yonderon.

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About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

About Yonder

Powered by the world’s largest online community of outdoor enthusiasts, Yonder is the leading outdoor recreation and adventure travel mobile platform. Share and track experiences, discover new places, plan trips and inspire others. With more than 27,000 outdoor destinations and 435,000 geo-located and activity tagged multimedia, it’s easy to find spectacular places to visit close to home or half a world away. Search nearly any outdoor activity, including running, hiking, biking, surfing, skiing, camping, bird watching, photography and everything in between. Yonder also powers interactive web experiences for the outdoor and adventure travel industries. Headquartered in Boulder, CO the company also has offices in Burlington, VT, Boston, MA, and Portland, OR. For more information and to join Yonder, check outhttp://www.Yonder.it and follow @YonderApp.

For more information:

Eric Henderson, Sales Development Director, AIM 303-253-0729, ehenderson@aimmedia.com



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