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Photo by Caveman Collective.

Editor’s Note: Understanding the Millennial Market

Fact: Just four short years from now, Millennials will comprise more than 50 percent of the US workforce, and 75 percent of it by 2030.* In other words, for your business to survive and thrive, for your environmental causes to remain relevant, and for outdoor recreation to ...read more

Scouting out millennial parents

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Drew Simmons

QUIZ: Do you speak Millennial?

How well do you know the millennial crowd in the outdoor industry? Drew Simmons, founder and president of Pale Morning Media, has put together a quiz to gauge if you're as cool as you think you are. 1. What are the Millennials? a. A mountain range in New Hampshire with a series ...read more

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Outdoor Retailer Summer Market 2015 Preview: Performance apparel

Leading up to Outdoor Retailer Summer Market 2015, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and Open Air Demo in Salt Lake City, Aug. 4-8. You can access all these articles and more in our O.R. Daily Day 0 edition. Like the ...read more

Get to know Wes Allen, Grassroots Outdoor Alliance's new president

The Grassroots Outdoor Alliance just announced that its new president is Cody, Wyo. local Wes Allen. SNEWS spoke to him about his extensive experience in specialty retail, his goals for the organization and how he likes to play outside — given that Greater Yellowstone is his ...read more

Mark Ritchie, Black Diamond's new president. Photo courtesy of Black Diamond

Get to know Mark Ritchie, Black Diamond's new president

Meet Mark Ritchie, the man soon taking the reins at Black Diamond Equipment. Last week, we spoke with Peter Metcalf about the company’s past. This week, we look to the future with the incoming president and how he plans to stay true to the ethos of the brand. SNEWS: Tell us ...read more

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Outdoor evolution: New consumer behavior goes beyond just the millennials

This is the third of three Q&As SNEWS brings you, interviewing experts at Outdoor Industry Association, who are working to help shepherd the future of outdoor retail. (Read the first article on consumer segmentation, here and the second on social listening, here. It all gets the ...read more

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Get to know these 11 outdoor women-led start-ups from OIWC's Pitchfest

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2015 with select stories from the O.R. Daily we published at the show Aug. 5 – 8. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Photo courtesy of adidas

Gear Trends: Performance footwear gets tougher, cozier for 2018

Boots get a re-tread for wintry conditions. The Grip Game Better traction continues to be the goal of many boot brands clamoring to stick their shoes to the most un-sticky surfaces. “Consumers are demanding purpose-built footwear with a technology story, especially in their ...read more