M.T. Elliott

The brand that built its reputation on keeping cool in extreme heat is branching out, while still maintaining its reputation for supreme burliness. The fall 2017 product launch at YETI’s flagship store this week in Austin, Texas, marked the brand's entry into new categories, as ...read more

Improved technology and manufacturing techniques bring new ingredients to the baffles. Beyond the bird Synthetics, perpetually living in the shadow of down, are poised for a breakout year. A new class of insulations presents solutions to three of the problems that have limited ...read more

Boots get a re-tread for wintry conditions. The Grip Game Better traction continues to be the goal of many boot brands clamoring to stick their shoes to the most un-sticky surfaces. “Consumers are demanding purpose-built footwear with a technology story, especially in their ...read more

Everyday fashion looks classic, while footwear beefs up. Urban Influences The success of urban-style outerwear and workwear are inspiring outdoor brands to add pieces like quilted bomber jackets and insulated crew necks to their lines. Cardigans remain go-to items in the women’s ...read more

Burlier shell fabrics and venting insulations fill out shell tech. Let Me Vent Venting continues its journey beyond the pit zips, with this season’s introduction of new technologies aimed at actively dumping heat during high-output bursts. Polartec Alpha Direct looks to continue ...read more

Tents aren’t just shelters anymore, they’re social hubs—and brands are paying attention. Hanging out For car- and basecampers, premium tentmakers are offering lifestyle upgrades without watering down their reputations. Look for three-season designs that blend larger doors with ...read more

Trail foods bump up their nutritional value with clean, real ingredients and fancy grains. Packing light and eating well do not have to be mutually exclusive. Nutrition companies are find ways to increase the nutritional value and flavor of on-the-go eats with natural ...read more

Shape shifters: New tents have versatile designs that adjust to the demands of weather, season, or group size. SAME SHELTER, MULTIPLE CONFIGURATIONS: Campers continue to press for tents that can adjust to different pursuits and conditions, allwhile providing ample space without ...read more

If there’s one thing outdoor brands learned from the minimalist footwear boom and bust is that consumers prioritize comfort and durability in their shoes. Weight’s still important, but not at the cost of the latter attributes. The holy grail is light footwear that lasts. The ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2015 with select stories from the O.R. Daily we published at the show Aug. 5 – 8. Outdoor consumers are expecting more than just the tech trinity of shells — wind/waterproof and ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2015 with select stories from the O.R. Daily we published at the show Aug. 5 – 8. Technical apparel forthe 2016 market is adding performance options while continuing to up the fashion, ...read more

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2015 with select stories from the O.R. Daily we published at the show Aug. 5 – 8. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Leading up to Outdoor Retailer Summer Market 2015, SNEWS is previewing some of the top trends and new products you’ll see at the trade show and Open Air Demo in Salt Lake City, Aug. 4-8. You can access all these articles and more in our O.R. Daily Day 0 edition. Like the ...read more

One of the defining points of outdoor specialty retail is that it is where customers can go to discover what’s truly new. Local shop owners are the ones who often take the risk to bring in a small, start-up brand, differentiating themselves from the big boys. In this reoccurring ...read more