Editor’s Note: Understanding the Millennial Market

Author:
Updated:
Original:
Photo by Caveman Collective.

Photo by Caveman Collective.

Fact: Just four short years from now, Millennials will comprise more than 50 percent of the US workforce, and 75 percent of it by 2030.* In other words, for your business to survive and thrive, for your environmental causes to remain relevant, and for outdoor recreation to continue to grow, we all need to pay very close attention to this massive group of hard-to-pigeonhole people. They are our audience, our customers, our future leaders, and the soon-to-be stewards of everything we hold dear.

Throughout the month of May, we’ll be bringing you content that we hope will help you better understand, reach, and engage the Millennial market. We’ll be digging into the data around what they care about, what they like to do, and what they spend their money on. We’ll profile some young shop owners and talk with them about the future of specialty retail.

Some of our regular departments will get in on the Millennial action, too. In C-Spot (stimulating interviews with outdoor industry power players), we’ll be talking with a few CEOs who have successfully cracked the Millennial code to get their best advice (sneak peek: forget about getting clicks, it’s all about swipes). In Strategy Sessions (take-away tips for growing your business), we’ll explore the frontier of social media and the best tools for reaching Millennials.

And in case you think you already know all the answers, we’ve got a quiz that will measure your Millennial IQ.

In other SNEWS news, our team is gearing up for another summer Outdoor Retail show, where we’ll bring you five issues of O.R. Daily. We’re building stories and trend reports, checking in with all the new exhibitors and getting the line on all the new product introductions and don’t-miss events. Find out how to get your brand or client covered here. And check out these tips for floating to the top of our inboxes.

As always, I welcome your questions, ideas and feedback. We’ve been making lots of changes here at SNEWS—with many more to come—so please let me know what you think at khostetter@aimmedia.com

Cheers,

kristin

Kristin Hostetter
Editor-in-Chief

*according to Forbes.com

Related

The_Innovation_Project logo 720

Editor's Note | The Innovation Project

For our special video series, we spoke with some of the country's best specialty outdoor retail shops to better understand the trials and tribulations of life on the front lines of selling the outdoors.  WHEN I STARTED WORKING AT SNEWS ABOUT 10 MONTHS AGO I began to immerse ...read more

kristin

Editor's Note: In celebration of outdoor women

It was almost 22 years ago this month that I landed the job of my dreams: Assistant Gear Editor at my favorite magazine, Backpacker. I was 25 years old and fresh out of grad school. I knew nothing about how magazines work. I knew nothing about editing or writing. I only knew a ...read more

Family adventure

Editor's Note: Family adventure travel is big business

RIGHT NOW, AS YOU READ THIS, I’M CRUISING THROUGH THE TETONS with my husband and two boys in a 32-foot rented RV stuffed with a couple of tents, a pile of sleeping bags, packs, boots, a stove, a grill, a big cooler and four chairs. I’ve been dreaming of this classic family ...read more

SNEWS April Editor's Note

Editor’s Note | April is an exciting month at SNEWS

Find out what's cooking at SNEWS this month. It’s been a busy few months at SNEWS. Aside from keeping up with an unprecedented number of breaking news stories in this first quarter of 2017, and working hard to be your number one source for the latest in outdoor industry news, ...read more

Photo by Caveman Collective.

Editors’ Note: This month, SNEWS explores tech and the outdoors

2016 will be a big year for SNEWS. We are a brand-new staff with boundless energy and big ideas, and we’re beyond excited to get to work. Our goal is to bring you stories that connect the people and businesses of our industry, to look at the important issues we all face (like ...read more

0E4A7271

Editor’s note | How to sell more wool

This month we'll take a deep dive into the American wool supply chain, from Rocky Mountain ranches to retail shelves around the country. Because the more you know, the more you'll sell. How much do you really know about wool? If you're like me, probably not as much as you ...read more

Scouting out millennial parents

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2015 with select stories from the O.R. Daily we published at the show Jan. 20 – 24. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more

Millennial at heart: Jones at TGR's Fantasy Camp, a remote helicopter film base in Alaska. Photo: Nic Alegre

The C-Spot | Todd Jones, CEO of Teton Gravity Research, on captivating Millennials

As TGR celebrates its 21st birthday, the extreme sports media company is at the height of its Millennialsm - even though its founders are in their 40s. The Jackson Hole-based company has grown from a rag-tag group of ski bums to one of the world’s most decorated media companies, ...read more

#saveyourlocalgearshop in green letter on black background

Editor's note: Save Your Local Gear Shop

Dear friends and colleagues, As we enter an uncertain period for our families, businesses, and country, I first want to express concern for your safety and health. There’s nothing more important at the moment, and while we go forward with our mission to inform, educate, and ...read more