Editors’ Note: This month, SNEWS explores tech and the outdoors

Photo by Caveman Collective.

SNEWS Editor-in-Chief Kristin Hostetter. Photo by Caveman Collective.

2016 will be a big year for SNEWS. We are a brand-new staff with boundless energy and big ideas, and we’re beyond excited to get to work. Our goal is to bring you stories that connect the people and businesses of our industry, to look at the important issues we all face (like how direct to consumer sales are affecting retail and the changing landscape of our trade shows, coming soon), and to offer the tools and advice to a create vibrant, robust outdoor market. Starting this month, SNEWS will have monthly themes that will guide our content.


February is all about The Digital Outdoors. There’s no ignoring the tech revolution and the impact it’s having on our industry. We’ll give you the scoop on the hottest digital trends in outdoor gear and introduce you to some of our favorite new products. We’ll show you what you need to do to spice up your shop’s social media presence. And we’ll talk to Kickstarter experts about how they crowdfunded millions.

In the last few weeks we’ve launched a whole slew of new regular columns, and you’ll get digitally-inspired topics there, as well:

>> For The C-Spot (stimulating interviews with industry power players), we’ll talk to C-level people at some of the most prominent tech companies in the outdoor space.

>> In Strategy Sessions, we’ll look at how stores can use video to promote their brand and message.

>> In I’m Fired Up, we’ll hear from Big City Mountaineer’s Bryan Martin on why cell phones have no place in the wilderness.

>> Get Better At will offer tips for embracing technology to keep your business organized.

>> Our weekly Number Crunchers column will drill down on how many people are using tech while in the outdoors and explore trends in digital marketing and the subscription-based home delivery fad.

We want to hear from you! Please engage and get involved with the new SNEWS. Tell us what you like and what you don’t. Use the comment sections at the end of stories to ask questions, push back and engage the rest of our community. Follow us on social media: @SNEWSteam on Twitter and Instagram, and SNEWS (snewsnet.com) on Facebook. And check out our brand-new LinkedIn page. If you’ve got an idea or a topic you want us to look into, send us an email at snewsedit@aimmedia.com. Your feedback is so important to us. We’re here, and we’re listening.

P.S. Sneak peak: March’s theme is Women in the Outdoors.

See you out there,

Kristin Hostetter, Editor-in-Chief