Ride the elevator with Jeremy Collins and Benji Thrasher, founders of the lifestyle apparel company, Meridian Line.

Jeremy Collins and Benji Thrasher, Meridian Line

Jeremy Collins and Benji Thrasher

Collins is an award-winning artist and storyteller. And Thrasher is a veteran outdoor designer. Before Meridian Line, Collins worked as a full-time artist, filmmaker, and sponsored climber. In 2015, he was awarded one of the prestigious Outdoor Inspiration Awards. And Thrasher led product design at some of the top outdoor clothing manufacturers in the industry. 

They started Meridian Line humbly with just graphic T-shirts and hats based on Collins' illustrations. But the business quickly grew into a nationally distributed lifestyle brand that uses sustainable sources and infuses artwork, adventure, and storytelling. Last year, Collins invited Thrasher to join him to set a new course for Meridian Line—one that would allow the brand to significantly expand into adventure-inspired lifestyle clothing and beyond. 

After more than a year of development, they plan to unveil their full men’s apparel line this coming fall—with a women's line slated for Spring 2019—led by the recent crowdfunding success of their new Momentum Denim jean collection. Inspired by the roots in the climbing community, they made a pair of pants that we’d wear in any setting, but met the functional demands of a rock climber. Collins and Thrasher launched the jeans over Kickstarter earlier this month and have been blown away by the result; more than $300,000 worth of pants and accessories were pre-sold in the company’s inaugural crowdfunding campaign. 

The products are sustainably sourced, organic, and responsibly made. The pair believes in the power of storytelling and art, and that when brought together with great product design, they can accomplish a lot more than a typical clothing company. They have much more to come and couldn’t be more excited to begin this journey with their unbeatable team.

Time is running out for you to snag a pair for up to 30 percent off retail.

Meridian Line jeans

Meridian Line's men's stretch-denim climbing jeans.

Do you have a new product or company you want to pitch? Here's how to do it.

Related

DUER Women's joggers worn by female in boxing gym

New Gear: A full collection of DUER women's pants

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Gary Lenett, CEO and founder of DUER. Inspired by the woman wanting more from her clothing, DUER Women’s is no pink, all ...read more

Boulder Denim 2.0

Jeans you can almost do the splits in

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Bradley Spence, of Boulder Denim. Launched July 23 on Kickstarter, Boulder Denim’s Denim 2.0 features a proprietary ...read more

Seek Dry Goods

Elevator Pitch | Seek Dry Goods creates cool outdoor-inspired apparel and accessories

Ride the elevator with Seek Dry Goods co-founders Amanda and Larry McMahon. The idea for Seek Dry Goods began back in July 2016 in the village of Chamonix, France. We had just completed the incredible 100-mile Tour du Mont Blanc trek and all we wanted was a new t-shirt to bring ...read more

Ecoths Aaron

Elevator Pitch | Ecōths men's lifestyle clothing

With a family legacy dating back to 1965, Ecōths is a men’s clothing brand that brings together the triple bottom line of People, Planet and Product. As the “brother” company to family-owned and -operated Aventura Clothing, we balance business and goodness with our 3 Campaign, ...read more

Orsce climbing shoes

Climbing shoes that look (and feel) like slippers

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Jaehag Jung, founder of Orsce. We’ve spent a decade designing innovative climbing gear and have over thirty years of ...read more

Pre-Show Outdoor Retailer Daily Summer Market 2017

Read the Pre-Show issue of Outdoor Retailer Daily Summer 2017

In the Pre-Show Edition of Outdoor Retailer Daily Summer Market 2017, you'll find the hottest new gear from dozens of brands coming to the show. For the cover, we camped out in the Roosevelt National Forest near Boulder and set the stage with 2018 gear from Wenzel (which might ...read more

All Adventure Camp Blankets

Camping just got cozier

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Haley Robison, Kammok founder. Kammok's All Adventure Camp Blankets are packable, three-part kits that are fast, ...read more

Deso Supply hat

This small-batch brand is looking for more retail partners

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Jordan Basile, founder of Deso Supply Co. Designed in the Sierra Nevada and manufactured in California, Deso Supply Co. ...read more

A little blonde boy on a snowboard

Adults aren't the only ones with cool gear

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Elina Björklund, CEO of Reima. With the growing national conversation around “rewilding” our children—think of the ...read more