Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Gary Lenett, CEO and founder of DUER. Inspired by the woman wanting more from her clothing, DUER Women’s is no pink, all ...read more
Raise your hand if the only downfall to summer is finding that faultless pair of shorts? United By Blue’s new Anywhere Short is truly for anywhere, anytime, any activity, and any body, that being the operative word. I often feel self-conscious in shorts because they aren’t ...read more
Wearing the same outfit on the plane, while exploring new countries, while climbing and hiking, and back on the airplane again could pin you as a dirtbag. But it could also mean you're a savvy and smart adventure traveler. Late rock climber Royal Robbins was both. Those are the ...read more
A giant golf company is hoping to push its way into the active lifestyle category with its acquisition of Jack Wolfskin, a German eco-friendly, high performance apparel brand. Callaway Golf Company announced that it has entered into an agreement to acquire Jack Wolfskin for more ...read more
In 1965, the world was a complicated place. Sir Winston Churchill died, Dr. Martin Luther King led thousands of nonviolent protests, and The Beatles descended upon America with a frenzied second USA tour. But, tucked away in a house in a quiet corner of England called Batley, ...read more
You won’t find Jeremy Hale wearing jeans. Whether he’s in the office, out hiking, or enjoying time off at his family’s cabin in New York, he’s wearing Chinos. Specifically, Mountain Khakis Chinos. “I’m a Chino guy,” he told us last week before he officially started as the ...read more
Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Bradley Spence, of Boulder Denim. Launched July 23 on Kickstarter, Boulder Denim’s Denim 2.0 features a proprietary ...read more
Sarah Schuster goes a step beyond the “specialty outdoor retail” classification for her two shops. She prefers “specialty outdoor lifestyle,” stressing the last word to make it clear that gear is not the focus. With an eye toward Midwesterners enjoying summer days by the lake, ...read more
Booth 46001-UL St Louis MO. June 28, 2018. For Summer 2019, Dakota Grizzly introduces adventure-ready shirts that feature clean nautical lines with a twist in textiles, as well as muted ombre stripes that transition easily from work to a night on the town. Dakota Grizzly will ...read more
Ride the elevator with Jeremy Collins and Benji Thrasher, founders of the lifestyle apparel company, Meridian Line. Collins is an award-winning artist and storyteller. And Thrasher is a veteran outdoor designer. Before Meridian Line, Collins worked as a full-time artist, ...read more
One of Diana Seung’s favorite pieces in the new Backcountry.com line is a pair of knickers, light enough to fit under a ski bib but designed to keep women warm all day in the mountains. It was such a hit, men wanted them too, she said. Seung, the executive vice president of ...read more
Ride the elevator with Seek Dry Goods co-founders Amanda and Larry McMahon. The idea for Seek Dry Goods began back in July 2016 in the village of Chamonix, France. We had just completed the incredible 100-mile Tour du Mont Blanc trek and all we wanted was a new t-shirt to bring ...read more
Apparel that used to be seen as functional with zero fashionable elements has quickly become the haute couture of the outdoor industry—also known as “Colorado business casual.” The Mountain Lifestyle category at The North Face is a prime example of how far the aesthetics of ...read more
In the Pre-Show Edition of Outdoor Retailer Daily Summer Market 2017, you'll find the hottest new gear from dozens of brands coming to the show. For the cover, we camped out in the Roosevelt National Forest near Boulder and set the stage with 2018 gear from Wenzel (which might ...read more
