Copy is important – extremely important. It is a company’s voice and often the only opportunity to engage with consumers on a one-to-one level. It’s where the relationship with the customer begins. And where it potentially could end. It needs to inform and communicate on a ...read more
Nevada City, CA - Think Local First will unite Grass Valley and Nevada City residents and business owners at the Nevada Theatre for a screening of the documentary Fixing the Future, with the goal of educating residents and spurring action toward strengthening local economies. On ...read more
Nevada City, CA – Wicked Good Copy & Communications – the outdoor, snowsports, fitness and active lifestyle industries’ (OSFALI) most awesomest copywriters for hire – took a major step last week – they moved. WGC&C is based in Sierra Commons, a cooperative office space in Nevada ...read more
Nevada City, CA - Wicked Good Copy & Communications has launched an informal program to help non-writers write better copy. It is on their site. It is intended to be helpful. It is not intended to prevent you from hiring them. Says Wicked Good's Mike Mooers, "Even if this is ...read more
Nevada City, CA- Mike Mooers, Wicked Good Copy & Communications’ creative guru, minister of mojo, president, founder and only (in spite of the fact he says “we” in an attempt to make it sound like he has a crew of writers) employee, recently returned from the Outdoor Retailer ...read more
Nevada City, CA – Some Nevada County, CA residents are stepping up to very publicly shave their heads to keep Nevada County’s South Yuba River and Malakoff Diggins State Parks from closing. California's budget issues have led to draconian cuts, and the State Parks are one of the ...read more
Mike Mooers of Wicked Good Copy & Communications, one the most dominating and excellentest copywriters in the outdoor/snowsports/fitness realm, ran into a speck of writer's block this afternoon. He took the opportunity to walk up to the gas station mini-mart and buy some M&M's. ...read more
Nevada City, CA – One year ago Wicked Good Copy & Communications opened its doors in Nevada City, CA. The firm focuses on copywriting, delivering proven results for a wide variety of clients, and since opening those doors they’ve rapidly added several prominent accounts. Now, ...read more
Nevada City, CA – In a move calculated to deliver the opportunity to distribute self-serving press releases to a wider audience, Wicked Good Copy & Communications (WGC&C) renewed their SNEWS subscription and immediately issued this self-serving press release (SSPR). “Two hundred ...read more
St. George, UT – Now adventure photographers can bring the studio on the next adventure. Clik Elite™’s Volt ClikStand™ delivers the perfect combination - backcountry performance, studio tools, and preparedness. A single system comprised of two components – a high-performance ...read more
The shot might be in the streets of Cairo, the wilds of the Serengeti, or at the kids’ t-ball game. Wherever it is, photojournalists need to keep on the move, and their equipment is their career. Clik Elite™’s Reporter (SR $120) carries that equipment – comfortably and securely – ...read more
Nevada City, CA –Wicked Good Copy & Communications has some wicked good news: smarter practices just created opportunities for new clients. “It was kind of a happy accident resulting from some spring cleaning and organizing,” says Wicked Good’s owner, Mike Mooers.“By moving some ...read more
There comes a time to stop exploring. Utilizing an innovative blend of airplane and automobile technologies, the Go! Towel Wicked Good Copy Peru 2K11 Expedition (G!TWCGP2K11E) made a safe return home on Saturday. The trip was not without obstacles. In making their first descent ...read more
Nevada City, CA – The Wicked Good Copy Peru 2K11 Expedition (WCGP2K11E) has teamed with a key gear manufacturer for expeditionary equipment, provisions, and support. Luxe Bamboo will supply Go! Towels for the expedition’s team. Going forward WCGP2K11E will be known as ...read more
St. George, UT – UltrAspire™ launches this summer with athlete-inspired hydration packs and systems developed by Bryce Thatcher, the founder of Ultimate Direction and recent product designer at Nathan. Poised to make an impact, UltrAspire™ is building its national team of sales ...read more
San Francisco, California, February 9, 2011–BOGA Paddleboards launches the new BOGA YOGA Stand Up Paddle Board (SUP), designed specifically for SUP fitness and Yoga On Water (YOW). This is the first ever SUP board designed to meet the needs of this new – and rapidly growing – ...read more
A record number of festival attendees turned out the weekend of January 14-16, 2011 for the 9th Annual Wild & Scenic Film Festival. Nearly 4,500 festival attendees, along with award-winning filmmakers, world-renowned adventurers, social innovators, and activists enjoyed the ...read more
The Guy(s) Not At OR are Combing the Aisles of Not At OR to bring you - yes, you - the latest in outdoorsy gear that you will only see Not At OR. Today - Time to Get Slack, Jack… SUPER Slack. It’s here, it’s new, with a much higher level of broness than slacklining. Meet ...read more
PLEASE, RELEASE ME: Not Salt Lake City, UT – The Guy(s) Not At OR, desperate to compete with the OR Daily and that other online outdoor-industry news factory, have added a new feature to their insightful, in-depth, hard-hitting coverage of all things Not At OR. ShowStoppers!. ...read more
Saint George, UT – In the 1970’s G. Bryce Thatcher began putting together hydration packs on his mother’s sewing machine. This led to the founding of Ultimate Direction, the hydration-pack pioneer. He has since designed innovative performance gear for ultra-athletes and weekend ...read more