With two months to go before Outdoor Retailer Summer Market, Aug. 1-5, in Salt Lake City, trade show officials said attendees can expect a greater number of new exhibitors in one place along with new events, food trucks and a beer garden.
More than 850 booths will return to the show, in addition to 300 new exhibitors, officials said. To make room for the growing number of new companies at the show, Outdoor Retailer organizers are doubling the size of the New Exhibitor Pavilion, across West South Temple from the Salt Palace.
The area also will be a hub for activity, hosting the show’s opening night industry party and exhibiting a giant SUP tank where show-goers can test water products. Other highlights will include a beer garden, food trucks, casting ponds and more in an area Outdoor Retailer is calling the “Street Scene.”
The north entrance of the Salt Palace, closest to this location, will lead attendees past another new exhibitor area in the mezzanine above the show floor.
Badges not being mailed
Officials also announced that they would not mail show badges to attendees this year to help tighten security.
“We have had numerous complaints from key suppliers and exhibitors who are concerned about the number of unqualified attendees being present at the show as well as counterfeit badges showing up onsite,” officials said.
The new process will require attendees to print their show confirmation email with a barcode before they arrive at the Salt Place, then proceed to one of multiple will call areas at the north, south and west entrances or the New Exhibitor Pavilion. (Officials hope the additional entrances set up for registration should cut down on lines.) At those entrances, aids will scan the barcode, check a photo ID and provide attendees with badges.
“We want a good experience for both qualified retailers and exhibitors, and this is an easy way to keep the audience tight to our core constituents,” Show Director Kenji Haroutunian told SNEWS. “It requires many more stations on site and more staffing, but in the end serves the industry better.”
As part of the new process, officials also are requesting individual email addresses for all attendees. Previously, it only required one email address for all attendees out of a single storefront. The change not only will aid security at the show, but also will help each attendee plan his or her individual schedule online, officials said. They added that the individual information will lead to more accurate demographic information on who attends the show.
“We know this is a little inconvenient, but we are doing these things to improve the value of the show to retailers, attendees and exhibitors,” officials said.
OR Daily deadlines approaching
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