Grassroots Outdoor Alliance held its annual awards ceremony Tuesday night at its Summit trade show in Albuquerque, New Mexico. Vendors and retailers were recognized for their exceptional creativity, community involvement, and dedication to the outdoor industry.

Summit Hut, in Tuscon, Ariz., won Retailer of the Year for the second time in a row.

“Summit Hut gives back so much to the outdoor community,” said Dana Howe, retailer relations manager for Grassroots. “It’s kind of amazing what they’ve been able to do.”

Patagonia won Vendor of the Year for providing generous grants for retailers to contribute to environmental organizations in their communities, Howe said.

Many other retailers and sales representatives were also recognized:

Heritage Award: Wes Allen, former Grassroots Outdoor Alliance president and owner of Sunlight Sports, Cody WY

Most Innovative Retailer: Champaign Surplus, Champaign IL

Community Involvement Award: Great Outdoor Provision Co., North Carolina and Virginia

The following independent sales representatives were recognized for their service and professionalism:


Adventure Marketing Group: Alex Cavnek, Tom Hammond and Wendy Stanley

Flamand Sports: Phil Flamand


Caraway & Co.: Dana Caraway


Mountain Trading Company: John Dornfield


Full Circle Group: Stephane Stewart