Once again, Grassroots Outdoor Alliance has expanded.

This week, the group welcomes five new members to its retailer network: J.L. Waters & Company in Bloomington, Indiana; Outdoor Sports Center in Wilton, Connecticut; Ozark Outdoor Supply in Little Rock, Arkansas; Up & Running in Dayton, Ohio; and The Sport Stop in Sheridan, Wyoming.

“Having seen many different approaches to the buying cycle through the years, I feel that Grassroots Outdoor Alliance understands the difficulty and expense retailers face and have set up a format that drastically simplifies this process,” Ozark Outdoor Supply Owner Jim Frank said. “I believe in efficiency and I feel this approach maximizes that.”

The additions elevate Grassroots Outdoor Alliance membership to 70 members and 132 doors, marking the largest size ever for the organization.

Their first event as members will be the Grassroots Connect Show from Nov. 4 to 7 in Denver, Colorado, held immediately prior to Outdoor Retailer Winter Market.

“Each and every Grassroots Outdoor Alliance member retailer is truly an individual business with specific local needs, opportunities and challenges," said Dana Howe, GOA retailer relations manager. "But as part of our retailer network, they’re joining a national collaborative that’s aligned on cultural and strategic goals, one that can provide key assistance when it’s needed and can listen and learn from key learnings whenever they’re offered."

Read more about the new retailers here.

To learn more about becoming a member, visit Grassroots' website.

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