We're all trying to juggle our various social media accounts and engage our followers while also gaining new ones. But it's probably obvious which platform does best, whether it's because you put more time into it or because it's what your customers use most. And as we all have ...read more
Having just turned 10 years old, ski shop and online retailer Powder7 is ready for a logo makeover. The Golden, Colorado, shop launched the “Powder7 to the People” contest earlier this month with a heady grand prize: free skis and bindings every year for seven years. “For skiers ...read more
Keep up by reading Industry Buzz. Here are today's top headlines:Have a news tip? Email us at snewsedit@aimmedia.comWe can barely keep up with the IKON pass news. This week, IKON announced the additions of seven new locations for pass holders: Taos Ski Valley in New Mexico, and ...read more
Jeremy Jones is the triple threat of the snowsports world. He's a Truckee, California-based professional big-mountain snowboarder, sponsored by the likes of O'Neill and Clif Bar. He's also the owner of the Jones Snowboards line of boards, skins, packs, and apparel. And, since ...read more
You don’t have to think very hard to come up with examples of how social media has been weaponized to spread harm. But a panel at Outdoor Retailer on Saturday Day 3 explored effective ways to flip the script and use the powerful tools of social media to accomplish good things for ...read more
Take it from a millennial: Hashtags rule the Insta-universe. Slap a few popular hashtags onto your post, and BOOM, all of a sudden you’re getting “likes” from Instagram users all over the world.So how do you capitalize on the power of a hashtag to get your posts read by the ...read more
My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on a ...read more
For a lot of Dave Polivy’s friends in outdoor specialty retail, online juggernauts like Amazon are seen as a hulking behemoth steamrolling the industry. Many of his contempoaries are reluctant to go anywhere near the e-commerce giant, let alone do business with them. But Polivy ...read more
Thousands of Outdoor Retailer attendees marched in support of public lands on Thursday. But well beyond the aisles of the trade show, people were hyped on public lands all over the globe.SNEWS worked with the active lifestyle team at Dispatch Communications last week to listen in ...read more
Twenty years ago, travelers spent hours on hold with unfriendly airlines; skimmed the same few travel guides at their local bookstore; and relied on friends-of-friends for faint hints of "off-the-beaten path" fun in new cities and countries.The arrival of social media changed all ...read more