Social Media
Advice from a boundary-pushing influencer on how to run a social media campaign with integrity
The outdoor content creator known as Dr. Kiona (she prefers not to use her last name publicly) is not your typical influencer. Founder of the blog How Not To Travel Like A Basic Bitch, the Texas-based entrepreneur with a PhD in nutritional science uses her brand to ...read more
Industry Buzz: Mountain High Outfitters, Mystery Ranch, POW, TNF grant recipients, and a $1K digital detox opportunity
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com A dream job that requires unplugging? SatelliteInternet.com is hiring someone to take a digital detox for two nights in Joshua Tree National Park and then report ...read more
Poll | What's your favorite way to unplug?
At SNEWS, we've been working on life-work balance and unplugging more often this summer. While work emails and social media are important and instrumental to what we do, it's nice to have an extended break from screens from time to time. Our friend Katie Boué has been spending ...read more
The magic behind Argot, a new outdoor creative agency
It's summer break and a family of four with two teenage kids is driving to Yellowstone National Park. Noticing they need gas and knowing they need to stock up on a few camping essentials, the driver seat suggests that one of the kids find a good gear shop nearby. An ad for the ...read more
#CoolShop | Pack & Paddle in Lafayette, Louisiana
“Did you happen to catch the presentation by those folks from Louisiana?” asked veteran outdoor retailer Beezer Molten, owner of Half-Moon Outfitters. “What they have going on is a whole new level of commitment to the community, which is something to aspire to.” Molten wasn’t ...read more
Poll | What social media platform is most effective for your store/brand?
We're all trying to juggle our various social media accounts and engage our followers while also gaining new ones. But it's probably obvious which platform does best, whether it's because you put more time into it or because it's what your customers use most. And as we all have ...read more
Contest: Design a logo for Colorado #CoolShop Powder7
Having just turned 10 years old, ski shop and online retailer Powder7 is ready for a logo makeover. The Golden, Colorado, shop launched the “Powder7 to the People” contest earlier this month with a heady grand prize: free skis and bindings every year for seven years. “For ...read more
Industry Buzz: IKON pass updates, climber deaths, OIA endorsement, Astral, Merrell, and more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com We can barely keep up with the IKON pass news. This week, IKON announced the additions of seven new locations for pass holders: Taos Ski Valley in New Mexico, and ...read more
5 questions for Jeremy Jones
Jeremy Jones is the triple threat of the snowsports world. He's a Truckee, California-based professional big-mountain snowboarder, sponsored by the likes of O'Neill and Clif Bar. He's also the owner of the Jones Snowboards line of boards, skins, packs, and apparel. And, since ...read more
How do we use social media in the outdoor industry?
You don’t have to think very hard to come up with examples of how social media has been weaponized to spread harm. But a panel at Outdoor Retailer on Saturday Day 3 explored effective ways to flip the script and use the powerful tools of social media to accomplish good things for ...read more
The top 5 outdoor hashtags on Instagram
Take it from a millennial: Hashtags rule the Insta-universe. Slap a few popular hashtags onto your post, and BOOM, all of a sudden you’re getting “likes” from Instagram users all over the world. So how do you capitalize on the power of a hashtag to get your posts read by the ...read more
5 outdoor retail shop Instagram feeds you should follow
My name is Hannah and I’m addicted to Instagram. Lucky (or unlucky, depending on how you look at it) for me, my internship with SNEWS is supporting my addiction with this assignment: finding the most inspiring retailer shop Instagram feeds. As a millennial and outdoor newbie on ...read more
Tahoe Mountain Sports is a #CoolShop
For a lot of Dave Polivy’s friends in outdoor specialty retail, online juggernauts like Amazon are seen as a hulking behemoth steamrolling the industry. Many of his contempoaries are reluctant to go anywhere near the e-commerce giant, let alone do business with them. But Polivy ...read more
March for public lands creates massive buzz
Thousands of Outdoor Retailer attendees marched in support of public lands on Thursday. But well beyond the aisles of the trade show, people were hyped on public lands all over the globe. SNEWS worked with the active lifestyle team at Dispatch Communications last week to listen ...read more
Your cell phone changes the way you play outside. Here's how.
Twenty years ago, travelers spent hours on hold with unfriendly airlines; skimmed the same few travel guides at their local bookstore; and relied on friends-of-friends for faint hints of "off-the-beaten path" fun in new cities and countries. The arrival of social media changed ...read more