Fjällräven

Now that it's officially spring, we're itching to get on a trail that's not covered by snow. Not far from our office in Boulder, the Flatirons and foothills beckon us to trek up its peaks and valleys on our lunch breaks or after work. A daypack is essential to hold our water, ...read more

First, a confession: I am not a gear expert. In fact, this was only my second Outdoor Retailer show, so I can’t speak to the multi-year trends or the evolution of product lines. But I am a rabid outdoorsman, a millennial, a professional influencer, and my fresh perspective on ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Camber Outdoors has issued another apology over its CEO Outdoor Equity Pledge, this time from its Board of Directors. The statement says they are working with ...read more

Wash your down, protect the rainforest Allied Feather & Down is launching an outdoor industry first: a palm oil-free home detergent that’s formulated just for down. (Palm oil is in environmentalists’ crosshairs because its cultivation causes deforestation in the tropics.) ALLIED ...read more

Keep up on the news, even among the trade show madness. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. During the Industry Breakfast, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas ...read more

1. Snow Show Kickoff Breakfast: A New Era of Collaboration 7:15 to 8:45 a.m. Wednesday (Day 1) in Meeting Room 401: In order to address important issues, position our industries for success, and continue to innovate for the future, industry-wide collaboration is paramount. ...read more

Retailers keep telling us that the travel category is exploding and in some stores, travel sales are even surpassing camping and backpacking sales. Shoppers are looking for versatility—something they can take car camping and on the airplane and on an expedition. While duffels are ...read more

Celebrating 35 years this year, Great Outdoor Store is the only locally owned specialty outdoor store in Sioux Falls. Within the store—housed in an old train depot from the 1880s—you’ll find gear for rock climbing and backpacking, but DeAnn Echols describes the product selection ...read more

Elísabet Elfa Arnarsdottir grew up in Iceland. Playing outside and exploring the country’s vast wilderness was part of everyday life—and so was wearing functional outdoor clothing that had zero style. So Arnarsdottir made her own. Now, she’s making clothes for the world. As a ...read more

Fjällräven Abisko Trekking Tights  As I descended the loose rock of a 13,000-foot mountain in Telluride, Colorado, my foot slipped. Feet first, I took the bumpy ride on my bum down a few feet of choss until I was stopped by a grassy patch. Expecting searing pain when I stood up, ...read more

Joe Prebich has a theory: Emerging outdoor enthusiasts come for the lifestyle apparel and stay for the technical goods. As climbing gyms explode and the more seasoned indoor climbers literally seek new heights, Mammut—and the industry as a whole—have an opportunity to help ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. A new study confirms what we already assumed: That getting outdoors has positive health impacts. The study from the Great ...read more

How good of an investment is the outdoor and recreation industry on Wall Street? A SNEWS analysis shows the sector has outpaced broader market indices such as the S&P 500 and Dow Jones Industrial Average with healthy gains during the past five years, albeit still lagging behind ...read more

Fifty times this year, Randy Propster will roll up to outdoor retail shops and various festivals in a flashy expedition vehicle and captivate an audience for 90 minutes by talking about the latest and greatest gear as wells as trail-tested tips and skills. He might even tell a ...read more

The newest outdoor shop in St. Louis, Missouri, KAMP, is doing more than just bringing cool hiking gear to the city streets. Jason and Mandi Gray, the store's owners and parents of two young boys, had two goals in mind when they opened the doors on March 7, 2018.  First off, ...read more

Royal Robbins, the U.S. outdoor and travel apparel company founded by the iconic climber with the same name, has been acquired. Fenix Outdoor International AG announced Wednesday that it has signed an agreement and acquired 100 percent of Royal Robbins, with consolidation to be ...read more

Oh, 2017 you were a wild one. The outdoor industry made a loud, cohesive stand for public lands, our trade show landscape got a major shakeup, women raised their voices on gender issues, and retailers across the country struggled to stay relevant in a world where consumers are ...read more

Fjällräven announced today that it will start airing a TV commercial during Monday Night Football. Marmot ran a Superbowl ad last year, but television commercials are rare territory for outdoor industry brands. The ad will air for the first time tonight, during the first half of ...read more

The final Outdoor Retailer show in Salt Lake City is behind us. And while the attendees we spoke with felt that the aisles of the Salt Palace were less crowded that usual (no official numbers have been released by the show), energy was high around the industry coming together to ...read more

On June 27, over 200 backpackers take off from the starting line for the first leg of a three-day, 40-mile journey through the Colorado backcountry. More than half wear Fjällräven pants, shirts, or jackets. The rest carry Fjällräven packs. Ten miles later they set up Fjällräven ...read more

At the Fjällräven store in downtown Boulder, Colorado, there’s a message on the window that reads “Join Us For a Trekking Experience Only Fjällräven Can Deliver.” It’s an invitation, in the literal sense, to join 200 or so other Fjällräven customers on hikes in some of the ...read more