Durham, N.C. (July 19, 2018) - Yaktrax, the premium outdoor brand synonymous with snow and ice traction, has opened the application portal today for its 2018-19 influencer team, #YakPak. Team members will represent Yaktrax as brand ambassadors to help grow awareness and create meaningful content for the brand from October 2018 through March 2019.

“The YakPak team will be outfitted in a variety of Yaktrax products and will play a crucial role in pushing out brand initiatives, product information and promo periods as well as multimedia content throughout the winter season,” said Eric Lund, Implus Outdoor Brand Manager. “We invite anyone who truly believes in the Yaktrax brand to apply to be part of the YakPak community.”

Yaktrax is the ultimate winter solution for people of all walks of life, providing ice traction devices and hand warmers designed to keep you moving. Depending on which demographic YakPak members align with, each will receive a variety of traction devices fitting for their needs, whether that’s walking the dog after a big storm or going out for a winter hike.

Ambassadors will also get a first look at new product introductions, participate in seasonal contests or affiliate promotions, and take part in sharing the Yaxtrax brand with their local and social communities.

The application period for the 2018-19 YakPak team opens today and applications will be accepted through August 15, 2018. The team will be announced by the first week of September.

Apply today at: https://goo.gl/forms/BZ0d13cCuE6qYr1o1. For more information on the team or details on the application process, please contact Stefanie Walters at stefanie@verdepr.com

About Yaktrax:

Yaktrax® is the ultimate winter solution for people of all walks of life, providing ice traction devices and hand warmers designed to keep you moving. Inspired by a Himalayan Sherpa, the original Yaktrax model features a spikeless coil design that grips the ice and snow with each step. Focused on innovation and quality, we strive to keep you confident and comfortable in any weather. With Yaktrax, nothing will keep you from enjoying the outdoors. Yaktrax was acquired in 2006 by Implus, and has led the market with its Walker and Pro devices since its creation in 2001. www.yaktrax.com

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Media Contact:

Stefanie Walters

Verde Brand Communications

307-734-0505 ext. 105

stefanie@verdepr.com

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