Yaktrax and Highgear Partner With Polar Explorer Eric Larsen - SNEWS

Yaktrax and Highgear Partner With Polar Explorer Eric Larsen

Yaktrax and Highgear, both brands under Implus LLC, and Save the Poles leader Eric Larsen have signed a three-year sponsorship agreement that will last through 2014.
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Research Triangle Park, NC – Yaktrax and Highgear, both brands under Implus LLC, and Save the Poles leader Eric Larsen have signed a three-year sponsorship agreement that will last through 2014. As part of the agreement, Larsen will field test Yaktrax and Highgear products during his future expeditions and will make several public appearances on behalf of the brands.

“We're very excited to be working with Eric who is a world-class explorer and tremendous advocate for the Yaktrax and Highgear brands,” said Steve Couder, VP of Sales for Yaktrax. “This will be an invaluable opportunity for our products to be utilized by someone who has journeyed to some of the most extreme locations and at the same time we're proud to support Eric's continued hard work toward preserving the great frozen places of the world.”

Eric Larsen has spent his entire life in pursuit of wilderness. On his recent Save the Poles expedition, Larsen journeyed to the North Pole, South Pole and summit of Mount Everest in a 365-day period – the first time one person reached all three “poles” in one year. Larsen raises awareness about global warming and is an advocate for solutions. He has plans to produce a documentary film, book and educational CD-ROM that focus on global warming, teamwork and the spirit of adventure; and develop a post-expedition multimedia lecture series for education in schools and organizations.

“Ice traction and outdoor electronics are both critical pieces of equipment to consider for safety and survival on a polar expedition,” Larsen said. “Yaktrax and Highgear's commitment to innovation, quality and functionality are unparalleled and I'm looking forward to utilizing these products on upcoming adventures.”

Join Yaktrax and Highgear for Eric Larsen's Cold Summer Happy Hour at Outdoor Retailer Summer Market booth #30173W on Saturday, August 6 from 4 – 6 p.m.

About Yaktrax
Yaktrax, a division of Implus Footcare, LLC, makes ice traction devices that feature a unique and patented design that will give you the same solid, predictable grip you are accustomed to feeling on dry surfaces. Runners, walkers, workers or anyone who faces the elements of winter will stay safer this winter with a pair of Yaktrax. Yaktrax is a proud supplier of the US Ski Team and US Snowboarding. www.yaktrax.com.

About Highgear
Highgear, a division of Implus Footcare LLC, was founded in 1999 with the commitment to provide outdoor and fitness enthusiasts with innovative solutions needed to conquer any adventure, big or small. One of the fastest growing companies in the outdoor industry, Highgear is known for incorporating highly accurate and user-friendly designs along with competitive prices in all of their products. From altimeters and pedometers to compasses and heart rate monitors, Highgear products have always been and continue to be at the forefront of gear technology and design. www.highgear.com.

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