Highgear and Granger's Renew USARA Sponsorship

Highgear and Granger’s, both brands of Implus, have renewed their partnership with the United States Adventure Racing Association (USARA).

Research Triangle Park, NC – Highgear and Granger's, both brands of Implus, have renewed their partnership with the United States Adventure Racing Association (USARA) as sponsors of the 2011 USARA Adventure Race National Championship and Regional Qualifying Events. The two brands are also proud to sponsor the winning Collegiate team from the USARA Collegiate and Sprint Nationals in the National Championship race and all qualifying events.

“The USARA is excited that both Highgear and Granger's signed on again for the 2011 season, since both companies make products that should be standard equipment for all adventure racers,” says Troy Farrar, USARA President. “Highgear provides reliable, value-oriented timepieces that are packed full of easy-to-use features that adventure racers desire. And Granger's environmentally safe washes and waterproofers are a must for maintaining all technical gear that racers put through the ringer during race season.”

“We are proud to continue our support of the USARA, the premier adventure racing organization in the country, and the elite athletes who participate in this exciting sport,” says Todd Vore, President of Implus.

Considered the "Heart & Soul" of Adventure Racing in the United States, the USARA Adventure Race National Championship will be held October 6 - 8 in Cumberland Falls State Park, Kentucky. Co-ed teams of three compete in 45 USARA regional qualifying events across the U.S. for a chance to battle it out for the title of USARA Adventure Race National Champion. Teams are required to navigate a series of checkpoints using only a map and compass to guide them while transitioning between several disciplines such as trail running/trekking, mountain biking, paddling and orienteering.

The USARA Collegiate and Sprint Nationals will be held on May 21 in Burnet, Texas. All members of collegiate teams must be enrolled in at least one college class during the year of the championship. Highgear and Granger's will support the winning Collegiate team in their pursuit of the National Championship in October. For more information on the USARA and its competitions, visit www.usara.com.

About Implus Footcare, LLC
Headquartered in North Carolina's Research Triangle Park, Implus has evolved to become an innovative leader in footcare and outdoor accessories. Implus' brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Granger's®, and Highgear®. From insoles, socks, shoecare and apparel care to navigational tools and seasonal accessories, Implus proudly distributes in over 75,000 retail outlets across North America and in 65 countries worldwide. For more information, please call (800) 446-7587 or visit www.implus.com.