Contact: Julie Atherton
Yakima Partners with Two New Sales Representative Agencies
– The Alpine Cowboy and Mountain High Sales & Marketing will represent Yakima in the South Central and Great Lakes territories –
Lake Oswego, OR – May 31, 2016 –Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has brought on two new sales representation teams to their U.S. sales force. Effective immediately, The Alpine Cowboy is the agency of record for the South Central territory and Mountain High Sales & Marketing is the agency of record for the Great Lakes territory.
“We are excited to partner with The Alpine Cowboy and Mountain High Sales & Marketing – two veteran groups with an incredible passion for the outdoors. They each have tremendous experience in their territories with fantastic results for their brands. As the marketplace continues to be relatively dynamic, it is vital that we continue to evolve and deepen our presence in those important regions,” said Jason McGibbon, Vice President of Sales at Yakima.
Founded in 1999 and based in Pittsburgh, Pennsylvania, Mountain High Sales & Marketing is one of the premiere agencies in the Great Lakes territory. Led by Eric Haberman, Mountain High has a strong reputation for brand development and uncompromised customer service. In addition to Yakima, Mountain High represents Marmot, Camelbak, Hoka One One, Ahnu and CEP Compression.
The Alpine Cowboy is based in Austin, Texas and has specialized in representing core technical brands for over 15 years. Led by Koby and Stephanie Crooks, its territory includes Texas, Oklahoma, Arkansas and Louisiana, with a focus on Specialty Outdoor, Bike, Paddle Sports, Ski and Sporting Goods. In addition to Yakima, Alpine Cowboy works with Osprey Packs, Marmot and Goal Zero.
“Yakima is a legendary brand that continues to innovate, and we’re proud and excited to join the team and help continue to grow the brand,” said Stephanie Crooks.
Yakima Products, Inc. is a world leader in vehicle racks and cargo solutions for a variety of consumers, from outdoor enthusiasts to car aficionados. The portfolios of brands include Yakima, Whispbar and Prorack. Each of the individual brands offer a variety of cargo management products including racks for bikes, boats, ski equipment and other gear, cargo boxes and bags and high performance multi-sport trailers. The Yakima Products, Inc. global headquarters is in Lake Oswego, Oregon. For more information, visit www.yakima.com.