Yakima Names Steve Harden Senior Director of North American Sales - SNEWS

Yakima Names Steve Harden Senior Director of North American Sales

Yakima, manufacturer of vehicle rack solutions for boats, bikes, camping, winter sports gear, and cargo options, today named Steve Harden as senior director of North American sales, effective immediately.
Author:
Updated:
Original:

CONTACT: Lauren Counter, CGPR
781.639.4924, Ext. 112
lauren@cgprpublicrelations.com
FOR IMMEDIATE RELEASE

YAKIMA PRODUCTS NAMES STEVE HARDEN
SENIOR DIRECTOR OF NORTH AMERICAN SALES

BEAVERTON, Ore. (October 13, 2011) – Yakima, manufacturer of vehicle rack solutions for boats, bikes, camping, winter sports gear, and cargo options, today named Steve Harden as senior director of North American sales, effective immediately.

In this position, Steve will be responsible for developing sales, customer service, and nurturing business relationships. As a key member of the Yakima senior management team, Steve will develop and execute new strategies and initiatives that expand distribution and brand penetration in North America.

Harden comes to Yakima with more than 20 years of sales and management experience in the outdoor and sporting goods industries. Most recently, he spent two years working with VF Outdoor, developing two new backpack brands targeted to specific markets and consumers. Prior to VF, Steve worked with adidas as their director of sales, and he has held sales management roles at K-Swiss and Hi-Tec Sports.

“Steve's strong experience across trade channels, particularly in the outdoor and sporting goods industries is exactly why he belongs with the Yakima family,” said Ron Ten Berge, senior vice president and chief marketing officer for Yakima. “Steve is joining the team at a vital time when Yakima is seeing consistent growth not only in the U.S. but also around the globe. He has the proven track record that will reinforce Yakima's leadership position in the vehicle rack category.”

Harden currently resides in California with his family and will be transitioning to the Portland area in the coming months.

About Yakima: Yakima is a world leader in the design and manufacture of cargo management equipment solutions for families and outdoor enthusiasts. Yakima's products include: vehicle racks for bikes, kayaks, snow sports equipment and gear, multiple lines of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Whispbar by Yakima, the quietest and most fuel-efficient vehicle rack on the market, is the latest addition to the Yakima product line, reducing wind drag by up to 70 percent. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.

Related

Yakima Vehicle Racks Names Bobbie Parisi Director Of Global Marketing

CONTACT: Lauren Counter, CGPR781-639-4924, Ext. 112lauren@cgprpublicrelations.comJoel Grabenstein, Yakima971-249-7574joel.grabenstein@yakima.comYAKIMA VEHICLE RACKS NAMES BOBBIE PARISI DIRECTOR OF GLOBAL MARKETINGBEAVERTON, Ore. (July 27, 2011) –Yakima, manufacturer of vehicle ...read more

Jason McGibbon Joins Yakima as Senior Director of Sales, North Americ

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, announced today the hiring of Jason McGibbon as senior director of sales, North America. McGibbon will also be a member of Yakima’s executive team. McGibbon is responsible for driving the ...read more

Yakima Names Retail Manufacturing Veteran Gerald Heinlen As New CEO

Yakima Products, Inc., a leading designer and manufacturer of innovative vehicle racks, cargo boxes and home storage solutions, today named Gerald T. Heinlen (46) to the position of chief executive officer. The appointment is effective as of August 28.Mr. Heinlen's career ...read more

Yakima Names RideRep As Sales Agency Covering SoCal, AZ and South NV

BEAVERTON, Ore. (April 16, 2010) – Yakima, an innovator in vehicle racks for boats, bikes, winter sports gear, and cargo solutions, today named RideRep Group, based in Escondido, California, as sales agency for the Southern California, Arizona and Southern Nevada territories. ...read more

Yakima Announces Whispbar Dealer Sales Contest Winner

Beaverton, OR – January 17, 2012 – Yakima, the innovation leader in vehicle racks and cargo solutions, has announced the winner of the Whispbar Dealer Sales Contest. ReRack, located in Portland, Oregon, is the recipient of a vacation package to New Zealand worth $5,000. ...read more

Yakima Acquires Hubco Automotive Ltd

BEAVERTON, Ore. (December 14, 2010) -- Yakima (www.yakima.com), a leading designer and manufacturer of vehicle cargo management solutions, today announced its acquisition of Hubco Automotive Ltd., Australasia's leading brand of rooftop car racks, based in Christchurch, New ...read more

Yakima Names The Hitch Company and Norco as New Canadian Distributors

BEAVERTON, Ore. - Yakima (www.yakima.com), an innovator in vehicle racks for boats, bikes, camping and winter sports gear, today named The Hitch Company (www.thehitchcompany.ca ) and Norco (www.norco.com) as its two new Canadian distributors. The announcement is effectively ...read more

Yakima Announces New Managers for 
Marketing and Digital & eCommerce

Beaverton, OR – February 23, 2012 – Yakima, the innovation leader in vehicle racks and cargo solutions, has announced two new members of its Marketing team. Ashley Williams has joined as Marketing Manager, and Jenna Fallon as Digital & eCommerce Manager. Ashley, who joined Yakima ...read more

Yakima Adds New Digital Marketing Manager and Global Marketing Manager

Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, announced today the addition of two new marketing team members: Jon Bullinger as Digital Marketing Manager and Summer Henderson as Global Marketing Manager, Yakima. As Digital Marketing Manager, ...read more