Yakima Names The Hitch Company and Norco as New Canadian Distributors

Yakima, an innovator in vehicle racks for boats, bikes, camping and winter sports gear, today named The Hitch Company (www.thehitchcompany.ca ) and Norco (www.norco.com) as its two new Canadian distributors.

BEAVERTON, Ore. - Yakima (www.yakima.com), an innovator in vehicle racks for boats, bikes, camping and winter sports gear, today named The Hitch Company (www.thehitchcompany.ca ) and Norco (www.norco.com) as its two new Canadian distributors. The announcement is effectively immediately with the transition scheduled for completion September 1, 2010.

Hitchco, which currently sells to aftermarket hitch installers, will handle dealerships in the automotive channel, hitch installers and other aftermarket customers (e.g. truck caps and tonneau covers, etc.) in the auto installer channel.

Norco, Canada's leading parts and accessories distributor with its own bike line, will handle independent bike dealers (IBD), the rack specialty category and the outdoor specialty channel including paddle sports and general outdoor gear.

Current customers will be matched with the distributor that is aligned with their primary sales channel. Each customer will be notified by both Yakima and their new distributor as to their new point of contact.
Each distributor will be stocked with complete inventory and will be fully functioning by September 1. Both distributors will support their partnerships with Yakima through sales and product training, marketing support, direct mail, trade show representation and integrated customer service. Both distributors will present uniform pricing of Yakima products in all channels.

“A dual distributor model in Canada enables Yakima to focus on our product delivery model and boost service making it easier on our customers,” said Ron TenBerge, vice president of sales and marketing at Yakima. “Our Canadian customers across the country will immediately reap the benefits of shorter shipping times, increased rep visibility in stores and enhanced customer support. We are looking forward to working side by side with Hitchco and Norco, both of whom have proven track records and the respect of the industries they serve.”

“Yakima and Norco Products LTD. are driven by similar values: commitment to our team, providing unsurpassed customer service and designing and building innovative product,” said Skip Swain, Norco Products LTD.'s vice president of sales. “It is because of our shared values that we are so optimistic in moving forward with Yakima. Our team is extremely excited about this partnership and the opportunity to supply the IBD's, rack specialty retailers and the outdoor channel the best rack line in the world today,” added Swain.Â

About Norco: Norco has been making bikes and distributing bicycle-related parts and accessories since 1964. It is focused on supporting the Canadian Independent Bicycle dealer with the industry's leading cycling brands and accessories from two customer service / distribution centers. Norco's two distribution centers are located in Toronto, Ontario (50,000 sq. feet) and Port Coquitlam, BC (90,000 sq. feet).

About The Hitch Company: Established in 1977, The Hitch Company is the proud supplier of hitches and towing accessories to BC, Alberta, Ontario, and the Pacific Northwest. Today, a strong product line and exceptional service continue to propel The Hitch Company to the forefront of the towing industry. Our goal is to provide our customers with what they need to serve their market. This means keeping in step with industry innovations and results in an ever-broadening product line, built on a solid base of hitches. The company has warehouse space of over 41,000 sq. feet with locations spanning Canada in Burnaby (BC), Mississauga (ON), Edmonton (AB) and Montreal (PQ)

About Yakima: Yakima is a world leader in the design and manufacture of cargo management equipment solutions for outdoor enthusiasts. Yakima's products include: vehicle racks for bikes, boats, ski equipment and gear, a line of cargo boxes and bags for a variety of needs, as well as high performance multi-sport trailers. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.