Way More Fun: Ride Snowboards Launches New Website and 2013 Product

Celebrating their 20th anniversary, Ride’s site gets upgraded with extra bling and ready-to-charge new gear.
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SEATTLE, Wash. (June 19, 2012) -Ride Snowboards is making your life better. No, they’re not going to pay your bills, but they will make your user-experience on their new website and stoke in the mountains more refreshing. Today, Ride, a complete snowboard, accessory, and apparel manufacturer that meshes fun with technology and innovation, launches their fresh, new, and improved website and 2013 product line.

“We’ve done a complete overhaul of our site to give it a great look and feel that translates into a more improved and engaging experience,” said Casey Raymer, Ride Snowboards global marketing manager. “In addition to the layout and numerous new features we’ve incorporated into the site, we also have our full 2013 product line online now so people can check out what’s new.”

For anyone who has visited Ride’s website, the new facelift is noticeable. And, if you’re a virgin to the site, buckle-up because it’s a nice ride, pun intended. Starting with the homepage, Ride has reworked the appearance, feel, and functionality to make any seasoned web-surfer stop in their tracks. Navigating around the site is breezy and simple. From the drop-down Mega Menu on the top of the page that let’s you check out Ride’s full head-to-toe product offering with easy flow, to the enhanced product pages that offer better filters, increased video content, Ride team rider insight, shop-by-color outerwear options, and the ability to compare products side-by-side, the site is a powdery pleasure cruise.

A couple enhanced and refreshed features include: “Pick Your Fit,” which allows you to dress up a ‘snowboarder-equin’ to pick out your perfect classic, slim, or tailored outerwear set-up. Another feature is the “Ride Total Shaping” tool that helps you narrow down your options in the hunt for the ideal snowboard shape and model to compliment your riding style.

Beefing up its social media functionality, the new Ride website has added suaveness with Pinterest and Google + buttons on every product page; in addition to the mainstay Facebook and Twitter features. Plus, the Ladies’ Collective Blog and new Ride Blog are your one-stop portals for news, team updates, rider Twitter and Instagram feeds, events, new products, media placements, Ride with Us episodes, P.S. (from Hana Beaman) episodes, plus more.

Oh yeah, there’s some killer 2013 product too. Like the new turbo-charged Machete GT and versatile Wild Life boards and aluminum Spectrachrome El Hefe and Sebastien Toutant Pro Model Revolt bindings with new Slimeback technology. For your feet, check out the new Phy-Top 2.0 boots that feature a unibody construction with less parts and stress points.

For the ladies, check out the new Baretta and upgraded Farah boards with Slimewalls technology and LSD (Ladies Specific Design) Total Shaping. Also, cozy up in the Cadence Focus Boa boot with Intuition liners and C.A.T. (Calf Adjustment Technology) and the DVA binding with Slimeback.

Finally, don’t forget to dress yourself right before accessing the goods with new styles from Ride and CAPP3L, and protect your digits and dome with the latest in gloves and helmets.

You’ve read enough, now go to the new website!

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