MORGAN HILL, Calif. (June 25, 2018) – LEM Helmets, a brand with a rich history in head protection and safety products, introduces a fresh, new bike helmet division who’s mission is to produce innovative cycling helmets for the pursuit of every rider’s everyday ‘Hell-Yes.’ Today, LEM announces its partnership with Verde Brand Communications as its agency of record, who will lead and manage integrated brand communications services for its global launch on June 27 that includes: content creation, PR, social media, email marketing, influencer campaigns, paid media, marketing, website development, and direct-to-consumer ecomm strategy.
BRAND VIDEO: Safety. Style. Performance.
In a space obsessed with tech and core-focused identity, LEM is a choice, positioned around culture and play – fitting into any lifestyle as a license to turn every ride into an adventure. LEM will launch into the global bike industry with seven distinct helmets in the road, mountain bike, commuter, and kids categories. With more than 30 years of design and tech roots in Italy, the new cycling brand focuses on safety, style, comfort, and performance to cut through the clutter and deliver high-quality helmets for life on two wheels. Weaving in proprietary technology and clean silhouettes and colorways, with head protection taken care of rider’s can focus on their adventure.
“When looking at a partner to team up with for the global launch and future growth of LEM, Verde was a natural choice for us with their fluency in-and-out of the bike industry and depth of integrated services we need to be consistent across markets and essentially create a brand from the ground up,” said Stuart Brown, LEM Helmets sales manager. “Our approach to cycling and building high-quality helmets is one that is inclusive, while ensuring we check all the boxes when it comes to safety and performance. Simply put, LEM is a lifestyle fueled by the belief that life is more fun on a bike.”
LEM will launch into the bike market direct-to-consumer, with plans to open additional retail sales channels as the brand expands. LEM’s website will officially launch on June 27, and the brand will be exhibiting at Eurobike in Friedrichshafen, Germany, July 8-10.
With leading and managing LEM’s integrated brand communications and marketing, Verde will build LEM’s messaging, brand strategy, and exposure across all brand touchpoints – from web to digital to paid – and heighten its endemic and non-endemic presence with the media.
“Partnering with LEM is an amazing opportunity on many levels, and having the ability to bring our diverse suite of integrated services to the brand and sync with their team from the start will provide a solid foundation for growth,” said Keith Cozzens, Senior Director at Verde Brand Communications. “LEM’s entering the market with high-quality product and a unique perspective and brand ethos, and we're excited to be involved and along for the ride.”
For more about LEM Helmets, visit:
Media Contact: Keith Cozzens | firstname.lastname@example.org
About LEM Helmets:
Built on a legacy of innovation, LEM gives riders the peace of mind that comes from knowing their helmet has more than 30 years of safety technology woven into its design. Its approach to product-talk highlights the joy of riding, while tech clearly and confidently compliments the conversation. After all, the purpose of tech is so riders can focus on getting after it. LEM is a lifestyle fueled by the simple belief that life is more fun on a bike. They are on a mission to help riders – novice and seasoned – get the most out of life on two wheels. With clean silhouettes and colorways in the road, mountain bike, commuter, and kids categories, LEM focuses on safety, style, comfort, and performance. Fitting into any lifestyle, LEM is a license to turn any ride into an adventure, and find your everyday ‘Hell-Yes’ moments. For more: lemhelmets.com.
About Verde Brand Communications:
Verde Brand Communications is an integrated, full-service public relations, digital media, marketing, branding, crowdfunding, paid, and consulting agency rooted in the outdoor, active lifestyle, cycling, action sports, consumer electronics, and snowsports industries. Founded in 2001, Verde has offices in Jackson, Wyo., and Durango and Boulder, Colo. For more, please visit: verdepr.com.