BOW, NH -- Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit aid for those suffering through COVID-19 crisis.

Begun in 2017 with the goal of “Making a difference at least in some small way,” Velocio’s Unity project develops a new jersey annually that speaks to a chosen initiative, an issue that requires the world to come together to work for a greater good. 100% of the profits from Unity Jersey sales are donated to charities that embody their mission.

This year’s Unity Jersey is aimed to give aid to those who need it in these times. 100% of the profits from the effort will support three non-profit organizations. Save the Children / No Kid Hungry, Project C.U.R.E. and The Corona Virus Relief Fund, all crucial nonprofits aimed at stemming the impact of the COVID-19 crisis.

Save The Children — With social distancing measures in place, children are losing instruction time, key early education opportunities and meals. Save the Children and their partner, No Kid Hungry, is setting aside grants to support children affected by school closures as a result of COVID-19 mitigation. Unity funds will directly support these efforts.

Project C.U.R.E. — Through the COVID-19 Crisis, Project C.U.R.E. is making resources available to the hospitals and first responders in Denver, Nashville, Phoenix, Houston, Philadelphia, Kansas City, and Chicago. Unity Jersey funds will aid in the donation of masks, gloves, PPE’s and other items needed to fight the COVID19.

Corona Virus Relief Fund — This crisis threatens everyone's way of life, but it is especially difficult for people who are already vulnerable. Unity funds will support direct action and response to communities with money to support doctor and nurse transportation, masks and PPE, key support in quarantined communities and refugee camps, food for children in schools and more.

The design of this year’s Unity Jersey is inspired by images of Dutch tulip fields taken from above: broad swaths of color so artful and impacting they inspire awe. Yet standing alone in each field, it’s impossible to see the effect of each individual tulip. There’s merely the flower or row of flowers in front of you. The pre-order opens April 2, 2020 and closes May 1, 2020. All preorders are expected to ship by August 1, 2020. Velocio encourages those unable to contribute through the jersey pre-order to consider donating to the charities directly.

For more information on the UNITY project, log onto



PeopleForBikes Webinars Provide Virtual Guidance for Bike Industry in Time of COVID-19

BOULDER, COLO. (April 14, 2020) —PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19, the schedule includes sessions addressing more


PeopleForBikes Advocates for Bikes Amid Growing COVID-19 Disruption

BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and more

Sanita footwear launches COVID-19 relief program

SCARBOROUGH, ME (April 3, 2020) — Sanita, a footwear brand specializing in professional clogs, will be donating a portion of every purchase in April to support the medical providers and hospitality workers who are the backbone of their business. Starting today, through the end of more


PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community

BOULDER, COLO (April 17, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and more


2020 Bicycle Leadership Conference Rescheduled for Sept. 29 - Oct. 1

BOULDER, Colo. (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter more


Fischer Skis US aids COVID-19 relief efforts by donating 1,000 pairs of UVEX goggles to medical workers

AUBURN, N.H. (April 2, 2020) -- Fischer Skis US, the U.S. distributor of Uvex goggles and helmets is aiding medical relief efforts in the COVID-19 fight by donating 1,000 pairs of the brand’s goggles to the organization Goggles for Docs. Recognizing the shortage in medical more


House Transportation Bill Proposes Major Increases for Federal Bike Programs

WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our partner organizations worked steadily to more


Bivo Brand Launches With Industry-First Stainless Steel Bike Bottle

PORTLAND, Ore. -- After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction with an ex-NASA engineer, allowing the water to flow as freely more


Vermont outdoor companies turn to digital trade show in age of COVID-19

BURLINGTON, VT. (July 20, 2020) — Three Vermont outdoor companies are participating in the first ever Outdoor Retailer Online (ORO), a virtual trade show for the outdoor industry. For Mana Threads, Kaden Apparel, and UnTapped, the virtual networking event comes as Vermont outdoor more