Unveiling a First ever, Giesswein Footwear Merino Wool Sneaker

GW-logo new

Unveiling a First Ever, Giesswein Footwear Merino Wool Sneaker

Events, Donations, Black Sheep Lager and the New F17 Collection at the All Mountain Demo and Outdoor Retailer Winter Show,

January 9th-12th,

Booth# 161

Lewiston, Maine, January 9th – Giesswein Footwear will unveil its first ever Merino Wool Tennie at the Outdoor Retailer show January 10th-12th in Salt Lake City. Made with sustainable practices, this new kind of hybrid outdoor active lifestyle shoe is part shoe, part sneaker, and urban-outdoor play shoe. 

Giesswein_Wool Sneaker 022

Soft and breathable boiled wool and lining to keep feet warm in the winter and cool in the warmer temperatures. With a cushion sole and arch support, Giesswein is brings indoor comfort all-over town.

The Merino sneaker features a removable EcoOrthoLite footbed lined with Giesswein's unique 100% boiled wool merino/lambswool knit. The combination of the EcoOrthoLite bio-based formulation and Giesswein's natural wool is in keeping with our environmentally sensitive production methods. The whole foot is wrapped in 100% natural, breathable, moisture-wicking merino wool, offering 360 degree comfort. Giesswein has integrated an EVA outsole that is super light and shock absorbing for optimal comfort and stability. The toe box is reinforced with soft but sturdy polymer/jute fiber for added durability and strength.

Come see this special hybrid tennie and more at the All Mountain Demo and the show floor, with sample gifting, donation sales to the Good Shepard Food Bank and Black Sheep Lager served Day 2 in the Booth.

All Mountain Demo

In support of one of our favorite Maine charities, the Good Shepherd Food Bank, a $20 donation puts you in a pair of Giesswein wool Lodge Shoes. Matt Tracy US sales director wants your feet happy and your feed back, “Wear them through the lodge and packing up your gear, trek them around the All Mountain Demo, thaw your feet around the fire pit...these things are workhorses, so, just run 'em through the ringer and let us know how they feel.” 


"Black Sheep" Happy Hour Lager - Day 2

Happy Hour at the Giesswein Booth (#161) at 4:30 PM January 11 (Day 2). Continued thru the three dates of the show dates, the $20 donation to the Good Shepherd Food Bank, is good for a new pair of Giesswein boiled wool slippers.

 Wool Is Cool...not to mention soft, warm, long-lasting, elegant, sturdy, clean, and a natural choice for footwear. Giesswein footwear is many things: a cozy travel companion, a classy staple, a perfect cabin or ski lodge shoe, and most importantly a thoughtful host/hostess leave behind or an ideal holiday gift. Giessweins' are both a daily luxury and a sanctuary for your feet. This season Giesswein has taken comfort one more step, into a Merino wool sneaker.

Please come see us at the Booth# 161 to review Fall 2017. 

About Giesswein: 

In 1954, Walter and Elisabeth launched Giesswein to share their passion for wool with the world. Three generations later, the Giesswein family hasn't lost sight of the Austrian heritage that informs and inspires each unique design to this day. All Giesswein wool is crafted in the scenic Alpine village of Brixlegg overlooking the Inn River. No matter what you select from Giesswein today, know that it was made with the same dedication to craftsmanship that Walter and Elisabeth knit in to the very first garments they made only for family and friends.

Today Giesswein are available worldwide. 'Wool is Cool' brings Giesswein​’s Austrian heritage to you from our U.S. offices in Maine. A family-owned and operated importer to the U.S. for 10 years, Giesswein USA offers the same custom service and attention to detail you receive from the Giesswein family in Austria. The Giesswein collections are available through specialty resorts, footwear and outdoor retailers, and select online retailer partners. Visit: wooliscool.com

Giesswein USA- Matt Tracy

41 Canal St./Hill Mill Bldg./Lewiston, ME 04240

T: 207.344.6656

Connect with us: Facebook and Twitter

Beth Cochran 406.579.7909 | cochran@whatsuppr.com



Hydro Flask Unveils First-Ever Influencer Program

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch ...read more

Point6 Steps Up to Support Soles4Souls Anti-Poverty Mission with Merino Wool Socks

Media Contact: Theresa Blake Treehouse CommunicationsTheresa@treehousepr.com 970-764-7783 Point6 Steps Up to Support Soles4Souls Anti-Poverty Mission with Merino Wool Socks Steamboat, Colo. – (Sept. 24, 2014) --Point6, makers of premium merino wool socks engineered to deliver ...read more

Point6 Introduces New Collection of Active Lifestyle Merino Wool Socks

Media Contact: Theresa Blake Treehouse Communicationstheresa@treehousepr.com 970-764-7783  Point6 Introduces New Collection of Active Lifestyle Merino Wool Socks Steamboat, Colo. -- (Aug. 1, 2014) -- Point6, makers of premium merino wool socks engineered to deliver the ultimate ...read more

Image placeholder title

Icebreaker Unveils New Season’s Merino for Travel, Sport and the Outdoors

New heat-beating fabrics, woven merino, and stunning nature-inspired prints for Spring/Summer 2015 Auckland, New Zealand (August 2014) – Merino pioneer Icebreaker pushes the boundaries of fabric innovation, design and functionality in its Spring/Summer 2015 collection. New ...read more

Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines

BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting apparel, introduces Sitka Women’s Gear. The all new performance layering system, designed and tested by women, will be available in Elevated II™ as well as the all-new Subalpine™ pattern. Sitka designed ...read more

FB new logo13

FootBalance privides major snow sports trade show demo with first-ever custom footbed molding exhibit

SIA On-Snow Demo attendees can get 100% custom footbeds for their ski/snowboard boots FootBalance, an innovator in custom footbed technology, will be making its debut appearance at the Snowsports Industries America On-Snow Demo at Copper Mountain Resort February 3-4, 2014. Just ...read more


KEEN Unveils New UNEEK Footwear

Style, versatility, and simplicity meet with innovative KEEN Open Air Footwear. PORTLAND, Ore. (March 16, 2015) – Meet UNEEK, Open Air Footwear from KEEN, it’s like no shoe you’ve ever seen … or put on your feet before. To create this unique shoe, KEEN, leading manufacturer of ...read more


Forsake Wins SHAPE Magazine’s 2017 Sneaker Award

Boston, MA – Forsake, creators of footwear that blends comfort, performance and style through functional design and practical technology, is proud to announce that their Women’s Duck boot received the 2017 SHAPE Sneaker Award. More than 100 submissions were received for this ...read more


Hydro Flask Unveils First Retail Wall Display in Bend

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), will unveil its first retail wall display at Newport Avenue Market in Bend, Oregon on April 13th. The display ...read more