Ultimate Direction introduces innovative new website

Revamped search tools and heightened interactivity give visitors an easy way to research and purchase the hydration gear they need

BOULDER, COLO. (For Immediate Release) – Ultimate Direction, well-respected experts in the field of on-the-go hydration for walkers, runners and marathoners, is proud to introduce their all-new website, www.UltimateDirection.com.

Created in conjunction with Boulder, Colo.-based Internet design firm Mapleton Hill Media, the new site features advanced browsing functionality and streamlined navigation; an Ultimate Direction Membership program; and helpful links to keep visitors informed, engaged, and updated on the latest news direct from Ultimate Direction.

“Ultimate Direction has a wide variety of hydration solutions for everyone from casual walkers, trail runners, marathoners, and even mountain bikers,” said Sue Timbo, marketing director with Ultimate Direction. “Since our fans would rather spend their time outside, we’ve upgraded the UD website to help people find and purchase the exact product they need quickly and easily.”

The upgraded website’s newest features allow shoppers to filter products by price, activity, and attributes such as color and features. As users look for products, a new auto-complete search tool speeds searches by providing on-the-fly results while a new ‘Quick View’ format gives immediate product information on price, color options, and user review ratings. The result is a much more informed buying decision in less time.

For online purchases, Ultimate Direction shoppers will enjoy a simplified experience with a checkout that allows last minute changes, payment processing, and order submission all from a single page.

For serious athletes, the new Ultimate Direction website will feature advanced content, outlining specific product benefits, design details, and the technology that makes Ultimate Direction products some of the finest available.

Ultimate Direction

Fueling the ambitions of ultra marathoners, runners, and recreational walkers, Ultimate Direction designs and creates best in class hydration solutions to maximize performance wherever your two feet take you. The new for 2012 Grind mountain bike hydration packs join an extensive line of innovative hand-helds, water bottles featuring the innovative Kicker Cap®, fuel belts, waist packs, and backpack hydration all designed to keep you moving forward with comfort, ease and superior functionality. www.UltimateDirection.com