Ultimate Direction introduces innovative new website

Revamped search tools and heightened interactivity give visitors an easy way to research and purchase the hydration gear they need
Author:
Updated:
Original:

BOULDER, COLO. (For Immediate Release) – Ultimate Direction, well-respected experts in the field of on-the-go hydration for walkers, runners and marathoners, is proud to introduce their all-new website, www.UltimateDirection.com.

Created in conjunction with Boulder, Colo.-based Internet design firm Mapleton Hill Media, the new site features advanced browsing functionality and streamlined navigation; an Ultimate Direction Membership program; and helpful links to keep visitors informed, engaged, and updated on the latest news direct from Ultimate Direction.

“Ultimate Direction has a wide variety of hydration solutions for everyone from casual walkers, trail runners, marathoners, and even mountain bikers,” said Sue Timbo, marketing director with Ultimate Direction. “Since our fans would rather spend their time outside, we’ve upgraded the UD website to help people find and purchase the exact product they need quickly and easily.”

The upgraded website’s newest features allow shoppers to filter products by price, activity, and attributes such as color and features. As users look for products, a new auto-complete search tool speeds searches by providing on-the-fly results while a new ‘Quick View’ format gives immediate product information on price, color options, and user review ratings. The result is a much more informed buying decision in less time.

For online purchases, Ultimate Direction shoppers will enjoy a simplified experience with a checkout that allows last minute changes, payment processing, and order submission all from a single page.

For serious athletes, the new Ultimate Direction website will feature advanced content, outlining specific product benefits, design details, and the technology that makes Ultimate Direction products some of the finest available.

Ultimate Direction

Fueling the ambitions of ultra marathoners, runners, and recreational walkers, Ultimate Direction designs and creates best in class hydration solutions to maximize performance wherever your two feet take you. The new for 2012 Grind mountain bike hydration packs join an extensive line of innovative hand-helds, water bottles featuring the innovative Kicker Cap®, fuel belts, waist packs, and backpack hydration all designed to keep you moving forward with comfort, ease and superior functionality. www.UltimateDirection.com

###

Related

Ultimate Direction partners with runners Jurek, Krupicka, & Bakwin

Ultimate Direction establishes long term design partnership with Scott Jurek, Anton Krupicka, and Peter BakwinLegendary runners offer extensive experience and unique insight to design Signature Series running vests, the next generation in athlete hydration BOULDER, COLO. (July ...read more

Ultimate Direction introduces athlete-designed Signature Series Vests

Ultimate Direction introduces athlete-designed Signature Series Vests, the next generation in mobile hydration Designed by legendary runners Scott Jurek, Anton Krupicka, and Peter Bakwin, the newest offering from Ultimate Direction sets a new hydration standard BOULDER, COLO. ...read more

Ultimate Direction receives ‘Editor’s Choice’ from Trail Runner

Ultimate Direction honored with ‘Editor’s Choice’ recognition from Trail Runner Magazine The minimalist AK Race Vest rises to the top in a March 2013 review of hydration systems BOULDER, COLO. (For Immediate Release) –Ultimate Direction, creators of the innovative and highly ...read more

UD Access 10 Plus- lo

Ultimate Direction overhauls iconic Fastdraw and Access, introduces Runner’s Collection for 2014

Built around the bodies that will use them, new hand-helds and waist packs feature updated fit, functionality, and style BOULDER, COLO. (For Immediate Release) –Ultimate Direction, leaders in athlete hydration, is overhauling and updating the iconic Fastdraw hand-held and Access ...read more

UD Logo- 2014

Ultimate Direction branding evolves for 2014 with new logo, color palette, and imagery

Industry leading, next generation hydration solutions complemented with new brand look and feel BOULDER, COLO. (For Immediate Release) –Ultimate Direction is revising the brand’s look and feel for 2014 with the introduction of a new logo, color palette, and supporting imagery. ...read more

Ultimate Direction hires Buzz Burrell to brand manager position

Burrell to lead the charge in a renewed commitment to the continued success of Ultimate Direction BOULDER, COLO. (For Immediate Release) – Ultimate Direction, respected innovator of on-the-go hydration solutions for walkers, runners, and adventurers, proudly announces the hiring ...read more

Ultimate Direction partner Anton Krupicka sets FKT on Gannett Peak

Ultimate Direction design partner Anton Krupicka runs Wyoming’s Gannett Peak in record timeKrupicka, minimalist runner and co-designer of the new Ultimate Direction Race Vest, surpasses fastest known time by almost 50% BOULDER, COLO. (For Immediate Release) – Ultimate Direction, ...read more

UD Jenny Ultra Vesta- back

Ultimate Direction address the needs of female runners, launches 2014 Jenny Collection

Hydration vests, gear-friendly waist belts, and hand-held water bottles designed for women by a collective of female runners BOULDER, COLO. (For Immediate Release) –Ultimate Direction is bringing advanced hydration and gear carrying solutions to women with the new for 2014 Jenny ...read more

UD logo stacked

Ultimate Direction introduces iconic Fastpack series, two minimalist packs designed for any activity

Light, functional, and versatile, the Fastpack series will take you from the High Sierra to Cozumel and everywhere in between BOULDER, COLO. (For Immediate Release) – Ultimate Direction, makers of the first-ever hydration systems for runners and the first-ever collection of ...read more