Timbuk2 and the Primer Group open its First International Retail Location Offering In-Store Customization in Singapore


SAN FRANCISCO (Nov. 5, 2013) - Timbuk2, the original San Francisco bag company and pioneer of mass customization, announces they have partnered with Primer-Uniglobe Singapore, a member of the Primer Group of Companies, to open a retail store in Singapore, debuting their first in-store customization experience outside of the U.S. 

Beginning Oct. 31, 2013, the new 280 sq. ft. retail store is located in Singapore at Bugis Junction, Unit 03-26A. The space showcases 75 percent of its product line of more than 100 styles of bags and accessories and most notably, an interactive custom station where customers can design a one-of-a-kind bag or accessory made to order in the Timbuk2 San Francisco factory. The in-store custom bag builder in Singapore is a first step to offer this unique service in cities across Asia. 

“Timbuk2 pioneered the concept of built-to-order custom messenger bags, and we’re excited to launch our first international in-store customization experience in Singapore,” said Timbuk2 CEO Mike Wallenfels. “As we continue expanding our presence overseas, customization will remain a central facet of the Timbuk2 experience.” 

The store design has been influenced by Timbuk2’s bike heritage, including a Custom Bag Builder experience identical to those found in Timbuk2’s U.S. stores. The Custom Bag Builder area features a computer touch screen customization experience, swatches of fabrics and samples of bag styles for customers to use as inspiration as they build their own bags. Once a custom bag order is placed, it will be sewn at Timbuk2’s factory in San Francisco, Calif. and can be in the Singaporean customer’s hands in as short as two weeks.

“Timbuk2 chose to partner with Primer-Uniglobe Singapore for our first step in offering in-store customization internationally based on our strong partnership and Primer-Uniglobe’s commitment to providing the Singaporean customer with a premium and entirely unique in-store experience,” said Timbuk2’s International Sales Director, Nicole Chabot. “2014 will mark Timbuk2’s 25th anniversary and we are excited to celebrate this milestone by offering our customization experience to our international consumers.”

A pioneer of the messenger bag, Timbuk2 was born in a San Francisco garage in 1989 and raised on the backs of hard-working bike messengers. Today, Timbuk2 offers stylish messenger bags, backpacks, laptop bags, luggage and accessories, in addition to their Custom Bag Builder, for any kind of commuter regardless of their mode of transportation. Offering 10 different bag and accessory styles, countless specialty fabrics, liners and bindings, and innovative inserts to create a truly one-of-a-kind, personalized bag made to order in San Francisco, Timbuk2 bags are backed by legendary quality and a lifetime warranty. The results are one-of-a-kind products that are worn loud and proud for decades. 

Timbuk2’s first flagship store opened in San Francisco in Hayes Valley in 2006. Known for its comprehensive customization offering, the store quickly became the spot to design one-of-a-kind bags and accessories, in addition to a hub for local bike commuting enthusiasts. Timbuk2 opened its second U.S. store in Seattle in May 2013.

The Timbuk2 Singapore store is located at 200 Victoria Street, Bugis Junction, Unit 03-26A. Starting Thursday, October 31, Timbuk2 is open from 10am to 10pm daily. For more information about Timbuk2 Singapore, visit timbuk2.com or call +65 6333 9625.

About Timbuk2

Timbuk2 is a San Francisco original that pioneered mass customization and popularized the messenger bag. Committed to inspiring responsible, urban mobility, Timbuk2 products are designed to last a lifetime and therefore known for legendary durability. Born and bred in San Francisco bike messenger Rob Honeycutt’s garage in 1989, Timbuk2 has continuously manufactured made-to-order, extremely durable products in San Francisco for 25 years. Timbuk2 products are sold at specialty retailers and online atwww.Timbuk2.com

About Primer Group of Companies

Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.

The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition presents it as one of the most formidable retail players in Asia today.


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