The Outdoor Foundation Supports Retailers’ Connection to Communities through Outsiders Ball Project Fund

Author:
Updated:
Original:

Today, the Outdoor Foundation launched the Outsiders Ball Project Fund, supporting outdoor projects in retailers’ local communities. The aim of the program is to increase outdoor recreation among youth and young adults across America while also investing in future outdoor customers. The Outdoor Foundation will work in partnership with outdoor retailers to identify and select the funded projects – ensuring local support and project sustainability.

"Retailers often support local programs with product donations and volunteer time which are two critical elements to any program getting off the ground,” said Jennifer Mull, Backwoods Equipment, CEO and Chair of Outdoor Industry Association. “That said, retailers cannot always fund local programs which makes this funding through the Foundation so critical. It can make all the difference and facilitates a more meaningful and robust connection between the retailers and program staff and participants."

 The Outdoor Foundation, through the Outsiders Ball at Outdoor Retailer Summer Market, brings together companies of all shapes and sizes to support great projects that inspire a new generation of outdoor enthusiasts. Thanks to industry support, last summer’s inaugural event funded more than 100 projects including Ijams Campouts, which was a program recommended by River Sports Outfitters. The local effort ensures that disadvantaged families are able to enjoy regular camping experiences and related nature-based activities throughout the year. Thanks to support from Outsiders Ball, more than 125 people participated, including 80 youth.

“We are pleased to be involved with the Outsiders Ball Project Fund again this year” states Roanne Miller, President of Grassroots Outdoor Alliance (Grassroots). “All of the retail members of Grassroots are dedicated to making a difference in their local communities to not only get youth and young adults into the outdoors, but to give back and support the communities around them. The Outsiders Ball Project Fund is the perfect venue to help them make a difference.”

The Outsiders Ball Project Fund will ensure retailer-recommended projects like this one are supported now and into the future. To participate, retailers should encourage local nonprofit organizations to submit their project proposals along with the name of the local retail partner. Applications will be considered on a rolling basis and proceeds from the upcoming 2014 Outsiders Ball will provide the initial investment.

“Outdoor retailers are the anchors of our industry and the Outdoor Foundation is thrilled to support and strengthen community and consumer connections,” said Chris Fanning, executive director of The Outdoor Foundation. “By funding local programs that are retailer-recommended, we hope to enable the industry to invest in great projects that drive participation and business.” 

The Outdoor Foundation believes that sometimes the smallest award can make the greatest difference. Grants up to $1,000 will be awarded to projects that directly result in young people engaging in outdoor recreation.

###

About the Outdoor Foundation
The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org.

Related

The Outdoor Foundation and Grassroots Outdoor Alliance Award $50,000 to Retailer-Endorsed Community Projects Across the U.S.

The Outdoor Foundation and Grassroots Outdoor Alliance Award $50,000 to Retailer-Endorsed Community Projects Across the U.S. Building on this success, the Foundation plans to significantly expand its work with local retailers in 2014 and beyond – investing in community ...read more

Print

The Outdoor Foundation’s Outsiders Ball is on a Roll - New Sponsors on Board

The Outdoor Foundation is proud to announce a full roster of sponsors for the 2014 Outsiders Ball, held on August 5th, at 6 pm -- the eve of Outdoor Retailer Summer Market. In one night, the must-attend event will raise funds to support 100 non-profit projects and help galvanize ...read more

National Park Service and Outdoor Foundation Announce New Partnership to Invest in Projects that Connect More Americans to the Outdoors

Through the Challenge Cost Share Program, the partners will leverage an investment of nearly $400,000 with matching resources to support local nonprofit projects. The National Park Service and the Outdoor Foundation announced a partnership to connect more Americans with the ...read more

Outsiders Ball Aims to Knock It Out of the Park (again) this Summer – Bringing Industry Leaders Together to Address the Growing Divide Between Young People and Nature

Proceeds to support retailer-recommended community projects while helping build a strong Outdoor Nation. The Outdoor Foundation, the charitable arm of the Outdoor Industry Association®, is once again calling on outdoor leaders to join together and tackle our industry’s biggest ...read more

Periscope Signs on as the Outdoor Foundation’s Outsiders Ball Agency of Record

Periscope supports the Ball as CEO Greg Kurowski joins the Outdoor Foundation’s board of directors, bringing his strategic branding insights to the overall efforts of the Foundation and Outdoor Nation.  The Outdoor Foundation, the charitable arm of the Outdoor Industry ...read more

The Outsiders Ball Officially Sells Out, After Party Open to OR Attendees

The Outsiders Ball after party, sponsored by Eddie Bauer, kicks off at 9:30 and is open to the first 1000 Outdoor Retailer attendees. – The Outsiders Ball, a fundraiser for The Outdoor Foundation and outdoor community projects across the United States, is officially sold out, ...read more

The Outdoor Foundation Reaches Goal at Platinum Level Sponsorship of Outsiders Ball

The Outsiders Ball, an initiative of industry leaders and The Outdoor Foundation, is on a roll with a full roster of Platinum Level sponsors, including Backpacker Magazine, Chaco, Confluence Watersports, Eddie Bauer, GORE-TEX, Grassroots Outdoor Alliance, The North Face, Outside, ...read more

ORSM-Logo-Color (2)

Outdoor Retailer and the Outdoor Foundation Join Forces to Launch an Industry-Wide Campaign to Get More Youth Outdoors

Outdoor Retailer and the Outdoor Foundation Join Forces to Launch an Industry-Wide Campaign to Get More Youth Outdoors Every Outdoor Retailer Attendee Given the Opportunity to Get Involved, Give Back and Support Local Projects that Engage a New Generation of Enthusiasts and ...read more

Outdoor Nation, Leading Paddle Companies , Outdoor Retailer, NPS, Announce the Launch of the Paddle Nation Grants

Today Outdoor Nation, a national initiative that reconnects millennials to the outdoors; top paddle-sport manufacturers, retailers and stakeholders; Outdoor Retailer; and the National Park Service announced the opening of the 2014 Paddle Nation Grants. This initiative, in its ...read more