The Outdoor Foundation Reaches Goal at Platinum Level Sponsorship of Outsiders Ball

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The Outsiders Ball, an initiative of industry leaders and The Outdoor Foundation, is on a roll with a full roster of Platinum Level sponsors, including Backpacker Magazine, Chaco, Confluence Watersports, Eddie Bauer, GORE-TEX, Grassroots Outdoor Alliance, The North Face, Outside, Outdoor Industry Association, Outdoor Retailer, Vasque, SNEWS, The Conservation Fund, Thule and Wolverine Worldwide. These Platinum Level sponsors will play host to interactive sessions and creative challenges taking place during the eclectic evening held at the Gallivan Center, a few blocks from the Salt Palace Convention Center, on July 30th.

Interactive sessions include industry ideation, where thought leaders will explore big ideas; story corps exchange, where outdoor icons as well as rising stars will share the stage; a project investment area and live auction, where attendees can kick in additional support for community grants; an artist’s corner, where the outdoors will show off its creative side; a Futurist Project build, where emerging leaders will take charge. In addition, great music, food and libations will be flowing freely. A full program of the night’s events and activities will be released in the coming weeks.

Nearly selling out at the Platinum Level, The Outdoor Foundation is opening new sponsorship opportunities at the Bronze Level. For an investment of $2,500, brands and organizations can come on board in support of the industry’s must-attend event of the year.

“Though we haven’t reached our overall fundraising goal, we’re thrilled that we have full support at the Platinum Level,” said Chris Fanning, executive director of The Outdoor Foundation. “We hope that by adding a new level, additional companies will get involved in this important event and have a ball doing it!”

Outsiders Ball will rally the industry around a single cause – fighting the growing divide between young people and nature. The event will kick off a multi-year, multi-million dollar campaign, raising $300,000 in support of Outdoor Nation and community projects across the U.S. It’s expected to draw more than 500 industry leaders including executives, key retailers, members of the media and rising stars. For more information on sponsorship or to purchase tickets, visit www.outsidersball.org.

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About the Outdoor Foundation
The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, action oriented outreach, and education programs, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young leaders to champion the outdoors on campuses and in communities across the United States. For more information visit: OutdoorFoundation.org and OutdoorNation.org.

Additional Background
Over the last several decades, American youth have become increasingly alienated from the natural world, contributing to the national crisis in children’s health as well as the considerable decline in environmental literacy. In 2005, Richard Louv published his seminal work, Last Child in the Woods, which highlighted the separation of young people from nature and engaged many stakeholders in a meaningful discussion about ways to address this nature deficit disorder. But these conversations largely overlooked the most important stakeholder group essential to success: young people. To address this major oversight and capitalize on the extraordinary opportunity, The Outdoor Foundation launched Outdoor Nation to empower Millennials to champion the outdoors on campuses and in communities.

In June 2010, Outdoor Nation convened the largest and most diverse National Summit on the Outdoors in New York’s Central Park, bringing together 500 young leaders from across the country to set a national agenda, outline top priorities and commit to youth-led actions. In 2011, a movement was on the move. Building on the momentum, Outdoor Nation hosted five Regional Summits — bringing together more than one thousand young people to identify top outdoors issues, brainstorm impactful solutions and ultimately commit to championing change on campuses and in communities. Over the last year, Outdoor Nation has invested more than $250,000 into youth-led projects that reconnect a new generation with the outdoors.

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