TEKO® Eco-Lifestyle™ Debuts in Stores April 2010

TEKO, the leader in sustainable, high performance socks, is pleased to announce that their new Eco-Lifestyle collection will start arriving in stores April 2010.
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Boulder, CO – January 12, 2010 – TEKO, the leader in sustainable, high performance socks, is pleased to announce that their new Eco-Lifestyle collection will start arriving in stores April 2010. This new collection, featuring street-savvy patterns and colors, signals TEKO's expansion into the lifestyle market. As the Eco-Lifestyle name suggests, the company continues to make responsible materials and manufacturing choices as testament to their unwavering commitment to produce the “Best Socks on the Planet, Best Socks for the Planet”.

Eco-Lifestyle is made from organic, chlorine-free tekoMERINO. TEKO's merino wool comes from a group of farms in Argentina that have raising sheep organically for decades. Organic merino wool is more expensive than the non-organic alternative, but TEKO believes the investment is worth it, both for consumers and the planet.

Many of the technical features from TEKO's performance range have been carried into the Eco-Lifestyle Collection to ensure all day comfort including seamless toe construction, Y-heel for anatomical fit and arch band for support. The collection includes both men's specific and women's specific styles. Like all TEKO socks, the women's specific styles are designed to fit a woman's foot and leg with a more narrow heel pocket and tapered toe.

For the April 2010 launch, customers can choose from a variety of styles including:

• Women's Heidelberg (floral), Vienna (novelty stripe) and Barcelona (textured solid).
• Men's Innsbruck (diamond), Vancouver (novelty stripe), Montreal (textured solid) and Copenhagen (ribbed solid).

Visit TEKO, booth 34151, at Outdoor Retailer Winter Market, January 21-24, 2010 to view the entire Eco-Lifestyle collection.

About TEKO:

TEKO Socks: Best Socks ON the Planet, Best Socks FOR the Planet. Based in Boulder, CO, TEKO was founded on the belief that making high-performance outdoor products doesn't have to have a heavy impact on our environment. Using only high-performance fibers and sustainable manufacturing processes, TEKO creates performance socks that are safer for the environment. From the raw materials, all the way down to the recycled paper packaging, TEKO's product line features environmentally sound materials, such as organic tekoMERINOâ„¢ wool and tekoPOLYâ„¢ recycled polyester. TEKO buys wind energy credits to ensure that 100% of the electricity used in manufacturing and operations is put back onto the energy grid from clean, sustainable American Wind. TEKO is unique in that its eco-friendly commitment extends to its entire product line, supply chain, and daily business practices.

Phone: 800.450.5784, Email: info@tekosocks.com
Website: www.tekosocks.com
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