SwarmBuilder Adds Storied Obermeyer Brand

SwarmBuilder recently contracted with apparel manufacturer Sport Obermeyer (Obermeyer) to deliver online retail sales training and word-of-mouth marketing services.
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(Salt Lake City, UT) June 10, 2010 – SwarmBuilder recently contracted with apparel manufacturer Sport Obermeyer (Obermeyer) to deliver online retail sales training and word-of-mouth marketing services, adding a storied brand to the company's fast-growing stable of Snowsports Industry clients.

In fall 2010, Obermeyer will launch retail training on 3point5.com, a service of SwarmBuilder, Inc. that trains retail sales employees for free on brand history, technological advances and seasonal product lines. In exchange, employees earn deep discounts on the products they sell and retail managers get detailed information on what their employees are learning and buying – even as 3point5.com effortlessly handles employee purchases online.

“Obermeyer is a storied brand built behind a decades-old history of innovation,” said SwarmBuilder, Inc. CEO Duncan Robins. “We believe their choice to utilize our cutting-edge services represents a natural extension of that innovative spirit.”

“Moving forward with SwarmBuilder is a strategic move to enhance our strong partnerships with our retail base,” said Nathan Dopp, Vice President of Sales and Marketing for Obermeyer. “3point5.com enables us to deliver consistent, easily-updatable sales training through an effective and engaging channel.”

About Obermeyer: Founded in 1947 in Aspen, Colorado, Sport Obermeyer was born out of necessity. Aspen ski instructor and company founder Klaus Obermeyer knew he needed to keep his ski school students warm and dry so they would enjoy the sport and become repeat customers. As a ski pioneer Obermeyer also learned the importance of environmental stewardship and respecting the majestic beauty of the alpine environment at a young age. Today, Obermeyer continues to design and produce innovative, technically responsible and authentic skiwear from the heart of the Rocky Mountains.

About SwarmBuilder, Inc.: The parent company of 3point5.com.com and ProMotive.com is where brands and sales influencers meet. SwarmBuilder identifies and connects brands with retail sales staff, VIPs and Pros – and converts them into true brand advocates. These advocates use word-of-mouth marketing to share their personal experiences and deep product knowledge, driving sales in the process. Through 3point5.com, SwarmBuilder provides customized sales training to retail salespeople, while the ProMotive.com platform delivers product seeding by offering deep discounts to an aggregated network of proven sales influencers. SwarmBuilder has connected more than 230,000 brand advocates with nearly 200 brands and thousands of retail locations. www.SwarmBuilder.com

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