Parent of 3point5.com Re-named SwarmBuilder

3point5, Inc., the parent of 3point5.com (the popular online campus for Retail Sales People) is changing its name to SwarmBuilder, Inc. and launching a new corporate site, SwarmBuilder.com.
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SALT LAKE CITY, UT-(July 13, 2009) - 3point5, Inc., the parent of 3point5.com (the popular online campus for Retail Sales People) is changing its name to SwarmBuilder, Inc. and launching a new corporate site, SwarmBuilder.com.

So what's in a name change? A lot, according to SwarmBuilder CEO, Duncan Robins. “We want to emphasize the broader Word-of-Mouth marketing expertise and value we bring Brands, Retailers and Member Organizations. Yes, we have trained over 150,000 sales people and delivered more than 5,000,000 Edu-Games. But we also attract, validate and aggregate other important sales influencers. And we build, engage and equip large armies of Brand Advocates that spread important marketing messages about their favorite Brands, Retailers and Member Organizations.”

The company will also be launching a new site, Promotive.com, replacing BroForm.com. This new site will provide a more comprehensive platform that supports training, Pro and VIP purchase programs, improving communication between sales influencers, Brands, Retailers and Member Organizations while allowing access to only valid members.

In addition, 3point5.com will get its latest face lift. The updated site will offer improved functionality while continuing to serve as an important training and employee purchase platform for leading Retailers and Brands in Sporting Goods and related consumer product industries.

“Word-of-Mouth marketing is more important than ever due to the growth of the Social Web, our changing consumer demographics, and the rapid consolidation of Web and mobile capabilities. SwarmBuilder is positioning itself to serve Brands, Retailers and Member Organizations in this evolving business world,” said Robins.

About SwarmBuilder, Inc.: SwarmBuilder, Inc. is a leading provider of Word-of-Mouth marketing services; aggregating, validating and engaging armies of Brand Advocates that spread the word about their favorite Brands, Retailers and Member Organizations. SwarmBuilder has connected over 230,000 Brand Advocates including Retail Sales Professionals, Pros, and industry insiders with over 150 Brands and thousands of Retail locations.
www.SwarmBuilder.com

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