Paul Gaffney Joins SwarmBuilder Board of Directors

Paul J. Gaffney, an operations and technology executive with management experience at several major firms, has joined the board of directors of SwarmBuilder, the company announced today.

SALT LAKE CITY, UT – Paul J. Gaffney, an operations and technology executive with management experience at several major firms, including Staples Inc., Charles Schwab and Co., Inc. and Office Depot, Inc., has joined the board of directors of SwarmBuilder, the company announced today.

SwarmBuilder is the recently renamed parent company of, the popular online campus for retail salespeople. The company also recently launched, which supports training, Pro and VIP purchase programs, improving communication between sales influencers, Brands, Retailers and Member Organizations.

Gaffney, current EVP of Operations for AAA of Northern California, Nevada and Utah, formerly worked as Chief Operating Officer at Desktone, Inc., which created the product that is the basis for IBM’s Smart Business Desktop Cloud. He graduated from Harvard College with an A.B. in Computer Science.

“Paul is a visionary with the ability to make people think unconventionally,” said CEO Duncan Robins. “He brings a wealth of experience, an up-to-date knowledge of the software industry and a sophistication in operations that makes SwarmBuilder instantly stronger.”

Gaffney, also a member of the Board of Directors of PowerReviews Inc. and a Henry Crown Fellow with the Aspen Institute, said he’s excited about the opportunity to work on the SwarmBuilder board.

“With a rapidly-growing list of powerful clients and a growing reputation as the go-to company for retail training and word-of-mouth marketing, SwarmBuilder is at a crucial juncture,” Gaffney said. “I look forward to the company scaling to meet the increasingly sophisticated needs of retailers and manufacturers alike.”

About SwarmBuilder, Inc.: SwarmBuilder, Inc. is a leading provider of Word-of-Mouth marketing services; aggregating, validating and engaging armies of Brand Advocates that spread the word about their favorite Brands, Retailers and Member Organizations. SwarmBuilder has connected over 230,000 Brand Advocates including Retail Sales Professionals, Pros, and industry insiders with over almost 200 Brands and thousands of Retail locations.


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