Ironwood, Michigan (March 4, 2015) – Stormy Kromer, the iconic US manufacturer of boldly original headwear, apparel, and accessories, announced today the selection of Pale Morning Media as its national public relations partner.
Founded in 1903 in Michigan’s still-rugged Upper Peninsula, Stormy Kromer is known worldwide for its unmistakable “cap” ... a brimmed hat with distinctive earflaps added for warmth and comfort. The brand’s growing collection includes additional original hat designs, men’s and women’s apparel, bags, and other accessories.
Stormy Kromer fans include generations of outdoorspeople seeking durability and warmth; crowds of trendsetters attracted to American workwear as a fashion trend; and thoughtful consumers eager to support family-owned, made-in-America products.
“The Stormy Kromer story is being told every day in Ironwood, Michigan. It’s about family tradition, American quality and unquestionable style,” said Gina Jacquart Thorsen, Stormy Kromer Vice President. “Pale Morning Media’s direct experience in promoting outdoor gear, lifestyle fashion, and Made-in-America manufacturing stories make them an ideal partner for the coming seasons.”
Pale Morning Media (www.palemorning.com) is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.
“It may seem obvious, but there’s only one Stormy Kromer. Only one brand that has created such a special product while still staying true to their family goals. Only one brand that is right in the sweet spot of the ‘cool American workwear’ movement. Only one brand that’s done all this while only strengthening their dedication to local manufacturing,” said Drew Simmons, president and founder of Pale Morning Media, adding “I can’t wait for my new hats to get here.”
The first Stormy Kromer hat was born in 1903 when the wife of George “Stormy” Kromer, a semi-pro baseball player and railroad engineer, affixed ear flaps to his old baseball cap to keep it in place while riding the rails in cold winter winds.
The current collection features new interpretations of the Original Stormy Kromer including the new women’s Button Up, which replaces the traditional front tie with an offset large button. Stormy Kromer’s apparel collection continues to expand with men’s and women’s made in the USA designs including jackets, vests, shirt-jacs, shirts, and layering pieces.
In fall 2015 Stormy Kromer is expanding its Legendary Partnerships program of brand collaborations with the additions of Harris Tweed and Wolverine. Stormy Kromer has created capsule collections that weave the best qualities of each brand with Stormy Kromer’s, resulting in distinctive timeless designs.
Stormy Kromer is available at specialty outdoor retailers nationally and online at www.stormykromer.com.
For additional media information, please contact Michael Collin at Pale Morning Media, email@example.com, 207.619.4253.
About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.