Steve Bendzak is Promoted to General Manager of ExOfficio

Steve Bendzak, ExOfficio VP of Sales since 1991, has been promoted to General Manager of the ExOfficio brand.
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TUKWILA, WA – Mark Martin, President of both Marmot Mountain LLC, and the Technical Apparel Platform (TAP) of K2 Inc., today announced personnel changes for the ExOfficio brand, effective immediately. Steve Bendzak, former VP of Sales, will now become the General Manager of the ExOfficio brand and report directly to Mark Martin.

The Technical Apparel Platform is the operating unit in the Apparel and Footwear Division of K2, Inc. responsible for manufacturing and delivering apparel for ExOfficio, K2 Snow, Marmot, Marker apparel, and Volkl apparel. The (TAP) management team, which Steve Bendzak now joins, is responsible for coordinating and leveraging the operations, finance, and strategic sales management of the apparel brands.

“Steve brings a background of retail, sales management, and business development experience to ExOfficio, “ says Martin. “He has grown ExOfficio product placement to approximately 1000 retail doors in the U.S.A. and sales in eight countries globally. This knowledgeable sales-enriched experience makes him the ideal manager to guide ExOfficio towards continued growth and success.”

Since 1991, Bendzak has led the ExOfficio wholesale division of sales, managing their team of twenty independent field representatives as well as a staff of internal sales managers. “I look forward to building upon the core strengths of the ExOfficio brand such as the development of high-performance, authentic and top quality products for the outdoors and travel, “ states Bendzak. “I also intend to further cultivate a customer-centric brand strategy in order to support the existing retailer investments which have helped the ExOfficio brand thrive,” summarized Bendzak.

About ExOfficio:
Since 1987, Seattle-based ExOfficio has created adventure clothing with state-of-the-art technical features and performance benefits that focus on one goal – enhanced comfort. ExOfficio products have been featured in a variety of media outlets including Time, Newsweek, Inc. Technology, Outside, Travel + Leisure, Good Housekeeping and NBC's TODAY SHOW. ExOfficio is distributed through specialty outdoor, fly-fishing, travel and luggage stores across the United States and throughout the world. Products are also sold via ExOfficio retail store locations and online. ExOfficio supports World Concern, Northwest Medical Teams, the African Wildlife Foundation and the Conservation Alliance annually with financial, in kind and human resource support. For more information, visit www.exofficio.com.

About K2 Inc.
K2 Inc. (NYSE: KTO) a premier, branded consumer products company with a portfolio of leading brands including Rawlings, Worth, Shakespeare, Pflueger, Brass Eagle, Worr Games, Stearns, Volkl, Marmot, Marker, K2, Ride, Olin, Morrow, Tubbs, Atlas, ExOfficio, Planet Earth, Adio and Hawk. K2's diversified mix of products is used primarily in team, action and individual sports activities such as baseball, softball, fishing, paintball, watersports activities, alpine skiing, snowboarding, snowshoeing, in-line skating, camping, trekking, skate boarding, and mountain biking.

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