Steve Bendzak is Promoted to General Manager of ExOfficio

Steve Bendzak, ExOfficio VP of Sales since 1991, has been promoted to General Manager of the ExOfficio brand.

TUKWILA, WA – Mark Martin, President of both Marmot Mountain LLC, and the Technical Apparel Platform (TAP) of K2 Inc., today announced personnel changes for the ExOfficio brand, effective immediately. Steve Bendzak, former VP of Sales, will now become the General Manager of the ExOfficio brand and report directly to Mark Martin.

The Technical Apparel Platform is the operating unit in the Apparel and Footwear Division of K2, Inc. responsible for manufacturing and delivering apparel for ExOfficio, K2 Snow, Marmot, Marker apparel, and Volkl apparel. The (TAP) management team, which Steve Bendzak now joins, is responsible for coordinating and leveraging the operations, finance, and strategic sales management of the apparel brands.

“Steve brings a background of retail, sales management, and business development experience to ExOfficio, “ says Martin. “He has grown ExOfficio product placement to approximately 1000 retail doors in the U.S.A. and sales in eight countries globally. This knowledgeable sales-enriched experience makes him the ideal manager to guide ExOfficio towards continued growth and success.”

Since 1991, Bendzak has led the ExOfficio wholesale division of sales, managing their team of twenty independent field representatives as well as a staff of internal sales managers. “I look forward to building upon the core strengths of the ExOfficio brand such as the development of high-performance, authentic and top quality products for the outdoors and travel, “ states Bendzak. “I also intend to further cultivate a customer-centric brand strategy in order to support the existing retailer investments which have helped the ExOfficio brand thrive,” summarized Bendzak.

About ExOfficio:
Since 1987, Seattle-based ExOfficio has created adventure clothing with state-of-the-art technical features and performance benefits that focus on one goal – enhanced comfort. ExOfficio products have been featured in a variety of media outlets including Time, Newsweek, Inc. Technology, Outside, Travel + Leisure, Good Housekeeping and NBC's TODAY SHOW. ExOfficio is distributed through specialty outdoor, fly-fishing, travel and luggage stores across the United States and throughout the world. Products are also sold via ExOfficio retail store locations and online. ExOfficio supports World Concern, Northwest Medical Teams, the African Wildlife Foundation and the Conservation Alliance annually with financial, in kind and human resource support. For more information, visit

About K2 Inc.
K2 Inc. (NYSE: KTO) a premier, branded consumer products company with a portfolio of leading brands including Rawlings, Worth, Shakespeare, Pflueger, Brass Eagle, Worr Games, Stearns, Volkl, Marmot, Marker, K2, Ride, Olin, Morrow, Tubbs, Atlas, ExOfficio, Planet Earth, Adio and Hawk. K2's diversified mix of products is used primarily in team, action and individual sports activities such as baseball, softball, fishing, paintball, watersports activities, alpine skiing, snowboarding, snowshoeing, in-line skating, camping, trekking, skate boarding, and mountain biking.

    



ExOfficio® Hires Brian Thompson as General Manager

ExOfficio, a leading manufacturer of adventure travel apparel, is pleased to announce Brian Thompson as its new general manager. Thompson took over the position June 16, and will continue to leverage the brand’s position as a global leader in adventure travel apparel. “We're more

Mountain Khakis® Announces Steve Talacki as National Sales Manager

(Jackson Hole, WY – November 14, 2012) Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand, announces Industry-veteran Steve Talacki has joined their leadership team as National Sales Manager.At a time of significant growth at Mountain Khakis, Outdoor more

Steve Parke Resigns as General Manager of Ritchey Design Inc.

SAN CARLOS, Calif. - With regret, Ritchey Design today announced that Steve Parke has resigned as the company's general manager and former vice president of global marketing, as he plans to pursue new opportunities within the bicycle industry."My time at Ritchey has been more

Redington Promotes David Visnack as General Manager

October 19, 2011 (Bainbridge Island, Wash.) – Far Bank Enterprises, leader in the fly-fishing industry, is pleased to announce the promotion of David Visnack to the role of General Manager for Redington. Visnack will also continue to provide senior marketing leadership for all more

ExOfficio Appoints New Director of Sales

Seattle, WA (March 27, 2013) – ExOfficio, a leading manufacturer of adventure travel apparel, is pleased to announce that Julie Liveris has joined ExOfficio as Director of Sales and will continue building on the brand’s position as the first name in technical travel apparel, more

Cloudveil Names James Samuel as General Manager

(Jackson, WY)- Cloudveil, producer of inspired mountain apparel, announces the promotion of James Samuel as General Manager of the brand. Samuel, previously Director of Global Sales for Cloudveil, comes to the General Manager position with over a decade of experience in the more

Bill Dodge Joins Patagonia Footwear as General Manager

Patagonia Footwear, a brand within Wolverine World Wide's Outdoor Group, appoints Bill Dodge as global General Manager. In his new role, he will oversee all business operations, product development, marketing and sales initiatives. Prior to joining Patagonia Footwear, he was more

Epic hires John Radel as new General Manager

Epic Kayaks Inc. is pleased to announce John Radel has been hired as General Manager. John will manage day to day operations at Epic's Charleston headquarters including sales marketing customer service and flow of orders from production through shipping. With nearly fifteen years more

Vibram Promotes Vibram FiveFingers Sales VP to GM

In an effort to address the spectacular growth of the minimalist footwear industry, Vibram today announced its promotion of Michael Martin (shown) to General Manager of Vibram FiveFingers and Finished Goods – North America. Martin previously served as Vice President. In more