Vibram Promotes Vibram FiveFingers Sales VP to GM

Vibram announced its promotion of VP of Sales Michael Martin to General Manager of Vibram FiveFingers and Finished Goods – North America.In addition, Vibram has promoted Senior Retail Marketing Associate Michael O’Brien to marketing manager.

In an effort to address the spectacular growth of the minimalist footwear industry, Vibram today announced its promotion of Michael Martin (shown) to General Manager of Vibram FiveFingers and Finished Goods – North America. Martin previously served as Vice President. In addition, Vibram has promoted Senior Retail Marketing Associate Michael O'Brien to marketing manager.

“Michael Martin was instrumental in the growth and success of Vibram FiveFingers in North America.” explained CEO and President Michael Gionfriddo. “With this promotion we are recognizing his past efforts and also utilizing his expertise to address demand and competition in a rapidly growing category. Also, with his retail marketing experience, Michael O'Brien brings another crucial dimension to the role of marketing manager, enabling us to closely measure the pulse of our customers. He has been a great leader to the marketing team,”

In his new position, Michael Martin will oversee sales, profitability, design and development, distribution and sourcing. Michael will also support global sales, marketing, sourcing and distribution of Vibram FiveFingers. Michael O'Brien will be responsible for developing and managing a holistic approach to marketing, aligning both the FiveFingers and Vibram's soling business as well as global alignment of the Vibram brand.

Vibram® is recognized worldwide as the leader in high performance soles for outdoor, recreational, work and fashion footwear and is relied on by the world' s greatest climbers and athletes. In 2006, Vibram introduced its first finished product: Vibram FiveFingers ®, a revolutionary and patented glove-styled shoe, an unrivaled alternative to conventional footwear. Recognizing the company's pioneering efforts in minimalist footwear, Time magazine named Vibram FiveFingers one of the best inventions of 2007 in the category of health. The company is committed to promoting and confirming the health benefits of near barefoot or natural running and fitness training, and views this as a unique opportunity to help redefine athletic footwear. Vibram® soles have set the standard since Vitale Bramani created mountaineering's first rubber lugged sole in the late 1930's. Vibram® soles have gone on to conquer Mt. Everest, K2 and a host of the world's tallest peaks. Today, the company works with premium brands including Danner, La Sportiva, Lowa, Merrell, Red Wing, Scarpa, The North Face, Timberland, Vasque, Wolverine and many more.


Vibram FiveFingers Named FWA Site of the Day

FWA (Favorite Website Awards), the most visited website award program awarded Vibram FiveFingers' YouAreTheTechnology microsite with the coveted Site of the Day award. The site illustrates the “naked truth” about running, by underscoring the power and “natural technology” more

Vibram FiveFingers Named A "Best Invention of 2007" By TIME Magazine

Vibram® FiveFingers®, a unique glove-styled shoe, was named one of the “Best Inventions of 2007” according to TIME magazine. All of the products named to TIME's list “represent the coolest stuff from the most innovative minds in the world,” writes TIME managing editor more

Vibram® Expands on Groundbreaking FiveFingers With Watersports Style

Contact: Anne Tommasi, Tommasi PR603-893-5878atommasi@adelphia.netVibram® Expands On Groundbreaking FiveFingers™ Shoe With Watersports VersionSurge And Sprint Answer Consumer Demand CONCORD, Mass., (August 10, 2005) – Vibram®, the worldwide leader in high performance more

Vibram's Biomechanics Advisory Board to Study Barefoot Training

Vibram®, the designer of the unique glove-styled shoe, FiveFingers, announced the foundation of the Vibram Biomechanics Advisory Board to offer research on and analysis of foot and gait biomechanics in sports, the Board will also be an invaluable asset for new product planning more

Vibram Commissions Harvard Researcher to Study Barefoot Running

In an effort to assess the advantages, and challenges of running in FiveFingers, Vibram®, the worldwide leader in high performance soles is sponsoring a comprehensive study to be conducted by Daniel Lieberman, a widely recognized expert in human evolution and distance running, more

Vibram's Patented Barefoot Concept Continues to Evolve with New Models

Vibram®, the worldwide leader in high performance footwear soles, is once again expanding its offering of the unique glove-styled FiveFingers® footwear with the introduction of two new models: KSO and Flow. Originally developed as a “barefoot alternative” for sailing, more

Vibram Sole of Choice in New Line Launches

Vibram®, the worldwide leader in high performance footwear soles, is being tapped by major footwear manufacturers to design soles for new markets. Timberland will use Vibram's earth-friendly Ecostep™ sole on its new casual biking shoe and New Balance will feature a Vibram sole more

Vibram Expands Trailrunning Business with Ahnu and Patagonia

CONCORD, Mass., August 25, 2008 – Vibram® continues to expand on its successful mission of reaching a younger, broader audience by partnering with innovators in the trail running field. For spring 2009, Vibram designed outsoles for Ahnu, Hi-Tec, Merrell, Patagonia and Saucony more

Vibram Continues to Rock Climbing Community with XSGrip

Vibram®, the worldwide leader in high performance soles, continues to expand the number of products using XSGrip™, a substantially stickier climbing compound. Developed over the course of 16 months of exhaustive lab and field-testing, XSGrip offers higher levels of grip while more