October 19, 2011 (Bainbridge Island, Wash.) – Far Bank Enterprises, leader in the fly-fishing industry, is pleased to announce the promotion of David Visnack to the role of General Manager for Redington. Visnack will also continue to provide senior marketing leadership for all Far Bank brands including Sage Manufacturing and RIO Products.
Prior to accepting this position, Visnack led the efforts to rebrand Redington and revamp product development programs within the company. Additionally, he managed marketing efforts and major revisions of websites across Far Bank including new social media programs.
As General Manager of Redington, Visnack will focus on growth for both hard-goods and soft-goods categories. He will continue to drive growth with Redington’s award-winning wader designs and expand the apparel collection, reaching new consumers through the outdoor channel. Redington’s product line and brand ethos is designed to make fly-fishing a natural part of the outdoor lifestyle.
“Visnack’s valued experience in product development and marketing in the outdoor channel make him a natural fit for this position,” comments Far Bank CEO and President, Travis Campbell. “Far Bank created this position because we believe Redington has tremendous growth potential and can serve as an on-ramp to the fly-fishing lifestyle.”
“More than any brand in the space, Redington is poised to inspire and enable the next generation of fly fisherman,” notes Visnack. “Our performance and value proposition, all-in-one hard goods packages, and cross-over style are a winning combination to grow the sport.”
Redington brings fun to fly fishing. Redington designs gear that gets the most out of your time spent on the water and in the outdoors. From ready-to-fish reels and outfits to a wide selection of rods, reels, waders and apparel…Redington gives you what you’re looking for. Versatility that performs. Value you need. And, the quality you deserve.
About Far Bank Enterprises:
In 2005, Far Bank Enterprises was created to serve as the holding company for three businesses at the forefront of the fly fishing market; Sage Manufacturing, Redington and RIO Products International. Sage is recognized as the world leader in high-end performance fly rods, reels and accessories. Redington is a leading supplier of value-driven fly-fishing tackle and apparel. RIO manufactures and distributes industry leading fly lines, leaders and tippet material.