Star Trac and Mad Dogg Athletics Extend Partnership with Additional 10-Year Co-Marketing Agreement
Global leaders’ continued alliance warrantsstrong growth and profitability for both companies
IRVINE, Calif. (Jan. 4, 2011)—Fitness industry powerhouses Star Trac, leading developer of advanced fitness equipment and Mad Dogg Athletics, the creators of the indoor cycling category and a comprehensive line of products under the Spinning®Family of Trademarks, today announced that they will renew a 10-year agreement to collectively market and distribute Spinner® bikes and Spinning® programming and education worldwide. Star Trac will remain the exclusive commercial equipment provider for the Spinner line of bikes.
The renewal of this agreement follows a successful ten-year relationship between Mad Dogg Athletics and Star Trac and the recent acquisition of Star Trac by Michael Bruno, a highly-respected fitness industry veteran for over 20 years. The renewal of the agreement with Mad Dogg is a key component of Bruno’s reorganization plan for Star Trac which focuses on company continuity and aggressive streamlining. The acquisition has already strengthened the company’s ability to provide the product innovation, quality, reliability and customer service that have been the Star Trac brand legacy since 1988.
Since the start of their partnership in 2002, the two companies have surpassed fitness industry milestones that include selling over 300,000 Spinner® bikes to over 30,000 Official Spinning® Facilities worldwide, training over 200,000 certified Spinning® instructors and developing the newest Spinning® innovations such as the groundbreaking eSpinner®. Together, Spinner® bikes manufactured by Star Trac and certified Spinning® instructors have generated millions of enthusiasts worldwide and made Spinning® the most popular indoor group cycling class.
“We are pleased to extend our long-term commitment with Mad Dogg and maintain our success as the worldwide leaders in the indoor cycling category,” said Mike Leveque, President and COO of Star Trac. “Both companies lead in innovation of products like the eSpinner®. We are proud to be able to continue offering our customers an interactive, rewarding experience that allows them to enjoy the benefits of Spinning® on their own terms.”
“Extending our agreement with Star Trac was an easy decision; we’ve worked successfully over the past ten years and their team and product brand legacy is unmatched,” says John Baudhuin, President and CEO of Mad Dogg Athletics. “The recent acquisition by Michael Bruno is a really positive development and will only intensify the market-leading innovation and high quality service we’ve come to expect from Star Trac over the past two decades.”
About Star Trac
Since 1988, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. More than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit www.startrac.com.
About Mad Dogg Athletics, Inc.
Home of the Spinning®, Peak Pilates®, Resist-A-Ball®, Bodyblade®, and SPIN Fitness® brands, Mad Dogg Athletics is the world’s largest equipment-based education company. Mad Dogg Athletics has trained over 200,000 instructors and has reached millions of enthusiasts in over 80 countries worldwide through a network of over 35,000 fitness facilities and studios. The company manufactures Spinner® bikes, Pilates equipment and functional training products, DVDs, and a complete line of apparel and accessories. Find out more about Mad Dogg Athletics brands, equipment, products and education at www.maddogg.com or by calling 800-847-SPIN (7746).
Contact: Karen Hutchens
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