Star Trac Announces Major Transaction Signed At IHRSA

Star Trac Annouces Major Transaction Among Three Leading Fitness Industry Players.

IRVINE, Calif., March 18, 2011 - Chairman and CEO Michael Bruno, his COO Dustin Grosz and the Star Trac family announced the signing of an exclusive club equipment transaction for over 100 club locations with fitness industry leaders Tony de Leede of Fit n Fast Australia, David Patchell Evans with Fit4Less in Canada and Mark Smith from the Cityfitness in New Zealand.

The agreement, reached during a meeting held Wednesday, March 16 on the IHRSA convention floor, served as a monumental launch for the 30th IHRSA Convention and Trade Show and a triumph for Star Trac fitness, which Mr. Bruno acquired in July of 2010.

Each of the three club chains is planning for substantial growth in the next few years. Star Trac CEO Michael Bruno was upbeat upon concluding the deal saying, “Teaming up with Tony, Mark and Patch, three of the most respected gentlemen in the industry, is an exciting venture that kicks this great show off with a bang. We at Star Trac are honored by this partnership.”

Industry veteran Mark Smith, who had a long relationship with the Star Trac brand during his tenure at TSI, was delighted by the agreement stating, “I am thrilled to be able to come full circle with Star Trac after my very successful partnership with them when running TSI. Cityfitness now has a significant New Zealand presence, and the prospect of having exhibition facilities showcase Star Trac products is an exciting one.”

David Patchell Evans stated, “I have a lot of confidence in the new ownership and management of Star Trac and look forward to using it for our Fit4Less brand. It is another sign of our whole industry getting stronger after this recession.”

Echoing David Patchell Evans' sentiments was Tony de Leede who said, “I and my team are very excited about working with Mike Bruno, Andy Richters and the Star Trac team in rapidly rolling out showcase clubs featuring Star Trac products.”

About Star Trac
Since 1979, Star Trac has been a leader in developing advanced equipment for the fitness industry, focused on providing products to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular and strength equipment, including the revolutionary Star Trac Coach™, a personalized treadmill workout led by a professional coach, the groundbreaking eSpinner®, the newest Spinning® innovation resulting from the long running relationship between Star Trac and Mad Dogg Athletics, and the Inspiration Strength™ line that takes aesthetics, biomechanics, and features to the next level. More than four million people in over 75 countries use Star Trac exercise equipment daily, enjoying its unparalleled functionality and style. For more information about Star Trac, which is headquartered in Irvine, Calif., call 1-800-228-6635 or visit

About Cityfitness
Cityfitness, the fastest growing health club company in NZ, has been offering world class gym and fitness facilities for more than 15 years. Its gyms are located throughout New Zealand, currently at 16 clubs with plans to open another 3 over the next 12 months. The 5 year plan is to grow to 30 clubs.

About Fit n Fast
Fit n Fast is a new chain of health clubs launching into the Australian market with a new approach to fitness. Tony de Leede, former CEO of Fitness First and industry veteran, together with a small consortium of partners have founded the new concept in fitness, being “The Quickie” or “the 30 minute workout”, a cheaper, better and faster” approach to fitness. With at least 50 clubs planned to open over the next five years, Fit n Fast is excited to be bringing Australia a new way to get fit, lose weight and keep active.



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