Sporting Goods Industry Exec Joins Beacon Athletics

Bill Sotis has joined Beacon Athletics as an equity owner. Bill most recently served as President of Lifeline USA. Prior to that, he held executive positions at Bausch & Lomb, Russell Athletic and Horizon Fitness.
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Bill Sotis has joined Beacon Athletics as an equity owner. Bill most recently served as President of Lifeline USA, where he was responsible for expanding the commercial business and launching the retail line of their functional fitness products. Prior to that, he held executive positions at Bausch & Lomb, Russell Athletic and Horizon Fitness, where he helped grow the fitness equipment business six-fold in 5 years.

Bill brings to Beacon Athletics experience in launching new businesses, creating strategic partnerships, developing new products and managing international sourcing and logistics.

“I am very excited to be joining such a superb team at Beacon Athletics. The company has had a solid growth pattern and has gained a strong reputation for its customer service. We see a lot of opportunity to continue that track record and expand into new businesses,” says Bill. “We've just moved into a new, larger facility and have added to our employment.”

Beacon Athletics' team of “experts in the field” has been providing the tools, training and expertise for managing sports facilities since 1948. Headquartered in Middleton, WI, just outside of Madison, WI, Beacon Athletics provides the finest facilities & field equipment, and athletic training equipment for professional groundskeepers, facility managers, trainers and coaches at all levels of play – from youth to professional sports teams - across the continent and abroad.

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