SOG® positions itself to bolster relationships with customer, retailers


Lynnwood, WA. – In moves designed to strengthen its customer and dealer support services while improving speed to market, SOG® Specialty Knives and Tools announces significant changes in its internal personnel framework and shipping infrastructure.

Under the new configuration, SOG’s customer and dealer services department has migrated to the company’s sales department and is being structured to align with sales territories and sales representatives groups.

SOG 2013 Logo copy

Moving from her existing role as Marketing Coordinator, Amber Zeop will assume the role of Customer Service Supervisor where she will manage three in-house customer service representatives along with product warranty and reception. Uniquely qualified for this role, Zeop has been with SOG for nine years, much of it in the customer service department and brings a great knowledge of the customer base.

“These changes in our resources allow us to deepen our relationships with our vital independent retailers and to better meet their needs and requests,” said Jerry Heinlen, CEO of SOG.

Another move that will benefit SOG’s retailers is the company’s transition to fulfillment and shipping specialists UPS Supply Chain Solutions to provide third-party logistics and warehousing solutions based in Hebron, KY.

“This move will shorten turnaround lead times, reduce average shipping times, and allow us to individually track items for MAP policy purposes,” said Heinlen.

In related moves, SOG has promoted Stacey Thorne to Director of Product Management where she will be responsible for all new product development and engineering. Additionally, Beren McKay has been promoted to Director of Engineering & Design where he will oversee new product engineering and the overall design process.

About SOG: Taking its name from an elite Special Forces military group from the Vietnam era – the Studies and Observation Group – SOG was founded in 1986 by designer and toolmaker Spencer Frazer. SOG has gone on to produce the favorite models of specialty knives and tools used by the military, law enforcement, industrial tradesmen and outdoor enthusiasts worldwide. SOG’s diverse range of award-winning knives and tools is sold worldwide. Media contact is Matt Crawford ( or 802-583-6069.


SOG 2013 Logo copy

SOG® bolsters depth and breadth of multi-tool offerings

Lynnwood, WA. – As SOG® Specialty Knives and Tools celebrates its 30th anniversary year in 2016, they add to their award-winning line of multi-tools with three new offerings that range from the do-anything PowerPlay to the agile Reactor to the fierce little MACV Tool that harkens more

Image placeholder title

SOG deploys into tactical pack market with new line

Lynnwood, WA. –  As SOG® Specialty Knives and Tools celebrates its 30th anniversary year in 2016, they also roll out their new line of SOG packs – a family of six bags ranging in size from a daily sling pack to a full-sized duffel. Bringing a line that serves every user ready for more

SOG® deepens relationship with Tim Bailey & Associates, Inc.

LYNNWOOD, WA. – SOG Specialty Knives & Tools announced today that Tim Bailey & Associates, Inc. will take over sales representation duties in seven additional states in the western U.S. An award-winning agency with headquarters in California, Tim Bailey & Associates, Inc. has more


SOG® Announces New Hires and Organizational Changes

LYNNWOOD, WASH. - In a move designed to facilitate the growth and alignment of SOG® Specialty Knives and Tools with new growth strategies, several organizational changes have been made within the company’s senior management team effective July 1. The moves include promotions from more


Free tickets to SLC screening of “1Revolution” available in SOG® booth at Outdoor Retailer

Ten pairs will be given out to award-winning documentary SALT LAKE CITY – SOG® Specialty Knives & Tools is teaming up with 13-time Paralympic Medalist Chris Waddell to give attendees at the 2013 Outdoor Retailer Summer Show a film adventure to remember. Ten pairs of tickets to more


GRAYL Hires Shawn Penrod as Sales Director, Adds Customer Service Position

April 13, 2015 (Seattle, WA) – GRAYL, a startup out of Seattle and maker of the Water Filtration Cup, has hired two new employees to support current growth and expand sales efforts. Shawn Penrod has been hired as Sales Director. Shawn brings over twenty years of experience in the more

SOG® hires Klug as National Sales Manager

Lynnwood, WA. – SOG® Specialty Knives and Tools has named Rick Klug as their new National Sales Manager, an appointment effective as of September 3, 2014. A veteran of more than 20 years of sales, Klug has worked with some of the leading brands within the outdoor industry in more


SOG® partners with Revision® to offer a sweet combo

LYNNWOOD, WA. – The Christmas season has a long, storied tradition of dynamic partnerships. Santa and his reindeer. Silver and gold. Egg and nog.  Add “Trident Mini” and “Hellfly®” to that list. SOG Knives & Tools and Revision Military – two brands with deep tactical roots – more


SOG Knives & Tools elevates Cashbaugh to Marketing Director

LYNNWOOD, Wash. - SOG Specialty Knives & Tools is proud to announce that company veteran Chris Cashbaugh has been promoted to Marketing Director. A 1999 graduate of the University of Central Florida, Cashbaugh has been with SOG since 2003, when he began in the company’s more