SOG® positions itself to bolster relationships with customer, retailers


Lynnwood, WA. – In moves designed to strengthen its customer and dealer support services while improving speed to market, SOG® Specialty Knives and Tools announces significant changes in its internal personnel framework and shipping infrastructure.

Under the new configuration, SOG’s customer and dealer services department has migrated to the company’s sales department and is being structured to align with sales territories and sales representatives groups.

SOG 2013 Logo copy

Moving from her existing role as Marketing Coordinator, Amber Zeop will assume the role of Customer Service Supervisor where she will manage three in-house customer service representatives along with product warranty and reception. Uniquely qualified for this role, Zeop has been with SOG for nine years, much of it in the customer service department and brings a great knowledge of the customer base.

“These changes in our resources allow us to deepen our relationships with our vital independent retailers and to better meet their needs and requests,” said Jerry Heinlen, CEO of SOG.

Another move that will benefit SOG’s retailers is the company’s transition to fulfillment and shipping specialists UPS Supply Chain Solutions to provide third-party logistics and warehousing solutions based in Hebron, KY.

“This move will shorten turnaround lead times, reduce average shipping times, and allow us to individually track items for MAP policy purposes,” said Heinlen.

In related moves, SOG has promoted Stacey Thorne to Director of Product Management where she will be responsible for all new product development and engineering. Additionally, Beren McKay has been promoted to Director of Engineering & Design where he will oversee new product engineering and the overall design process.

About SOG: Taking its name from an elite Special Forces military group from the Vietnam era – the Studies and Observation Group – SOG was founded in 1986 by designer and toolmaker Spencer Frazer. SOG has gone on to produce the favorite models of specialty knives and tools used by the military, law enforcement, industrial tradesmen and outdoor enthusiasts worldwide. SOG’s diverse range of award-winning knives and tools is sold worldwide. Media contact is Matt Crawford ( or 802-583-6069.