SNEWS / Outdoor Retailer Merchandising Tour For Exhibitors Invites Atmosphere

Atmosphere Studios is honored to be invited to join SNEWS Merchandising Editor,Sharon Leicham during two, very informative, show floor Merchandising Tours at Outdoor Retailer on August 4th with a focus on the needs of retailers and exhibitors.

Salt Lake City -- SNEWS Merchandising Editor,Sharon Leicham will lead two show floor Merchandising Tours at Outdoor Retailer on August 4th with a focus on the needs of retailers and exhibitors. Atmosphere Studios is honored to have been asked to join Sharon on her discovery. Partners, Kurt Damschroder and Eric Krepela, will have the opportunity to share insight into the creative and production processes that go into building these programs.

The Retailer Tour will shop the show for in-store ideas, including the best of product merchandising, signage, lighting and new materials, as well as noting the impactful use of colors and textures. The Exhibitor Tour will seek out innovative, award-winning exhibits and examine what makes these environments function effectively. Both Tours will emphasize sustainable design, materials and production.

Sharon Leicham introduced the SNEWS Merchandising Tours at the 2010 Outdoor Retailer Winter Market and produced a six-part series highlighting display trends and merchandising techniques found during the tours published in the SNEWS Retail College ( Atmosphere and Atmosphere AltShift clients have been featured in the series, including projects for Patagonia, Prana, Keen and Terrasoles.

Atmosphere will be assisting our design/build and field service clients with their ongoing Outdoor programs at the Summer Market show and we are also proud to deliver remarkable new environments for Vibram and PMI’s Stanley and Aladdin brands. Please stop by our service desk on the show floor if you have any questions or want to discuss your design/build program with us. To be sure you are registered for the tour, send an email to: Be sure to specify whether you are wanting to attend the retailer or exhibitor tour. For more information on the meeting times and location, go to

Who is Atmosphere Studios? Atmosphere Studios specializes in creating innovative environments for events, trade shows, retail interiors and corporate spaces. With a diverse client list that includes industry leaders like Bombardier, Patagonia, T-Mobile and Ciena, Atmosphere Studios has been attracting clients with their unique approach to creating remarkable environments since 1997. Partners Tom Jennings (Founder), Kurt Damschroder (Vice President Design), Eric Krepela (Production Director) and Katie Riggs Hansen (Client Relations Director) are celebrating the start of Atmosphere’s fourteenth year; a progression built on performance and long term relationships, always with a particular interest in the Outdoor Industry. Fulfilling the creative challenges of our clients, has propelled Atmosphere to become a leading design and production firm with a worldwide reputation for excellence.

Who is Atmosphere AltShift? Atmosphere AltShift is the employee owned, sister company launched in 2009 to offer “Design/Build Alternatives for Our Shifting Planet” with a mission to deliver quantifiable, sustainable programs. Let’s speak about your initiatives and what is important in your environment.

Contact:Tom Jennings (801) 573.3302


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