Outdoor Retailer Summer Market Merchandising Tours

The upcoming Outdoor Retailer Summer Market trade show floor will be full of merchandising ideas. Don't miss a thing by joining our Merchandising Tour led by Robin Enright at the show.
Author:
Updated:
Original:

Getting a chance to walk the floor at Outdoor Retailer Summer Market, never mind finding time to dive deep on details of a particular booth, is challenging for many ORSM attendees. But the show is full of merchandising excitement, and a key benefit of being on the ground in Salt Lake is seeing exhibitors’ creativity for yourself.

Don’t miss a thing: Join the Merchandising Tour co-sponsored by SNEWS and Outdoor Retailer to learn which tricks and tips conjure merchandising magic. The tours — led by yours truly — are designed to provide inspiration and explore creative methods you can bring back to your home environment.

Active members of Pinterest, an online inspiration board powered by social media, will understand the format well. One element detail will be singled out in up to 12 booths per tour. Lighting, flooring, display, signage, technology, props and color all have potential to drive traffic. You might be surprised to learn that some of the simplest (and least expensive) methods can be the most eye-catching and effective.

Sample stops from previous tours:

New Balance: Fun footwear art on booth exterior wall got lots of attention!


Columbia: A science lab made the technical, tactile.


Woolrich: Past and present were woven artfully together in heritage display stories.

WoolrichHeritageMerchandising3.jpg


United by Blue: Booth construction was consistent with brand messaging.


Prism: Appreciated the value of merchandising product out of its package and incorporating it into display.






Prism.jpg



Ex Officio:
Why not do the unexpected and spotlight underwear centerstage?


Native: Out of the glass display case and onto the carousel! Glasses were easily shopped by the consumer in this playful fixture and required little recovery by sales staff.




Taos: Retail and booth fixturing is the foundation for your product and should message your brand like these southwestern themed bookcases did for Taos.

TaosORSM.jpg

Join in the excitement and see where the ORSM 2012 merchandising tours will end up! Tours will be held on Friday, 8/3 and Saturday, 8/4 at 11 a.m. with Friday’s tour geared towards exhibitors and Saturday’s focused on the retail environment. Each tour will last approximately one hour. Space is limited so reserve your spot by emailing merchandisingtour@snewsnet.com

And while we are talking merchandising excellence, please let us know if you think your booth design might have what it takes to make it to the BOB podium by sending an email alert before OR to merchandising editor, Robin Enright, at robin@merchandisingmattersnow.com

SNEWS Merchandising Editor Robin Enright

is the founder of Merchandising Matters,

www.merchandisingmattersnow.com
,

which provides
visual merchandising and

marketing support to the outdoor retail industry.

Reach her via email at
merchandising@snewsnet.com

with questions, ideas and suggestions.

Related

ORSM_New2012_Logo.jpg

Last-minute merchandising and marketing tips for Outdoor Retailer Summer Market

Outdoor Retailer is days away and it’s time to dot your i’s and cross your t’s to make the most of your investment. Your visual merchandising plan is tight, the booth is staffed, appointments are organized and product is ready to rock — now what? Take a deep breath and get ready ...read more

BOB_ORSM12_Prana_13.jpg

Outdoor Retailer Summer Market 2012: Best of Booth awards

This SNEWS Outdoor Retailer Summer Market recap is brought to you by Cordura: Outdoor Retailer Summer Market exhibitors rocked the Salt Palace the first week of August with their “visit-me-now” eye candy. SNEWS Merchandising Editor Robin Enright explored the entire show each day ...read more

Merch_Tour_Logo-ORWM.jpg

Merchandising Tour: Success at Outdoor Retailer Winter Market or bust

You have made the investment to exhibit at Outdoor Retailer Winter Market, now it’s time to make sure all your visual merchandising ducks are in a row. Here are 10 trade show booth merchandising tips to help you maximize your Winter Market investment: Categorize and map — You ...read more

Merchandising_ORWM14_PreviewThumb

Outdoor Retailer Merchandising Tours: Ready, set, go!

Outdoor Retailer Winter Market is just a few weeks away, and while we are all knee- or neck-deep in the holiday season, it’s time to get excited about the many ways you can get your creative groove on at the show. OR is less than two months from now, and it’s time for me to ...read more

Aladdin_chairs_Thumb.jpg

Merchandising Tour: Fanciful displays at Outdoor Retailer Winter Market 2011

They say necessity is the mother of invention. When it comes to trade shows, exhibitors have to come up with unique ways to make their products stand out from the crowd. And that isn’t easy since booths and the fixtures that go in them aren’t inexpensive. So invention becomes a ...read more

Merch_Tour_Logo-ORWM.jpg

SNEWS and Outdoor Retailer present Merchandising Tours@ Winter Market

Get visual at Outdoor Retailer Winter Market with a specially designed tour of exhibits to discover display ideas that retailers can take back to their stores. This special Merchandising Tour meets at SNEWS® Media Center booth #32016E (note location pointed out on map to right) ...read more

MerchandisingTours_OutdoorResearch.jpg

All aboard for Winter Market Merchandising Tours!

It’s hard to believe, but in just a few short weeks the outdoor community once again will gather at the Salt Palace for Outdoor Retailer Winter Market. At OR, innovation is a guarantee in product manufacturing, booth design and visual merchandising. Every show has at least one ...read more

Merch_Tour_Logo-2.jpg

SNEWS Retail College, Outdoor Retailer present Merchandising Tours @OR

A trade show is a gold mine of visual display ideas. Exhibitors spend numerous hours and many dollars planning how to display the products they sell. After all, it is a competitive market and they often have only the trade show experience to make an impression on potential and ...read more

ORSM13_BOB_Thumb

Outdoor Retailer Summer Market 2013 Best of Booth Awards

Outdoor Retailer Summer Market 2013 was visual merchandising on steroids with a plethora of eye-catching booths, displays and innovation. Ample fodder was available during the SNEWS/Outdoor Retailer visual merchandising tours and SNEWS Merchandising Editor Robin Enright’s ...read more