SKORA Launching FIT Training Shoe For Spring 2014

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SKORA FIT W yellow hero S14

SKORA, Inc, the innovative maker of premium, lightweight performance running footwear proudly presents the FIT, a lightweight trainer that offers balanced cushioning ideal for the road or gym. Available at running specialty and SkoraRunning.com February, 2014. 

"We wanted to create a shoe that inspires you to get out and love your run again," said David Sypniewski, Founder and CEO of SKORA. "The FIT is SKORA's natural progression to offer retailers and consumers variety in ride, cushion and price point.” 

The FIT features innovative 3D printing over a seamless, stretchy airmesh upper for a flexible, breathable, customized fit with structural stability. Applied with SKORA's zero drop platform and a balanced 16 millimeters of cushioning, the FIT is a lightweight, versatile trainer that easily moves between running and training. 

With a continued focus on progressive footwear, David Sypniewski, Founder/CEO of SKORA, Inc. speaks to the evolution of the line: “SKORA designs our product with intention and respect for the runner, and this is evident in the SS14 collection. We continue to challenge the status quo, while delivering on performance and enabling a natural running stride.”

SKORA FIT (8.2oz Men’s / 6.6oz Women’s) features a seamless stretchy airmesh upper designed for comfort and durability. The 3D printing and internal arch-band provide structural support, while the asymmetrical lacing offers better fit and increased comfort across the top of the foot. With a fully-curved, zero-drop outsole made of high abrasion rubber, CM EVA midsole, and total stack height of 16mm the FIT offers cushioning without sacrificing natural running benefits. Reflectivity for visibility. $95 MSRP.

About SKORA: Based in Portland, Oregon, SKORA builds premium, lightweight performance running footwear that encourage a more bio-mechanically correct, natural stride. The distinctive look and feel of SKORA footwear is based on the function and benefit of a design philosophy we call Run Real. For more information on SKORA visit www.skorarunning.com.

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