Sierra Designs reinforces pinnacle brand status with website/marketing

Relaunched SierraDesigns.com, redesigned product packaging, and reinvigorated marketing materials better support Sierra Designs dedication to performance gear
Author:
Updated:
Original:

BOULDER, COLO. – Sierra Designs is launching into the new year with a fully redesigned and upgraded website (www.SierraDesigns.com), new product packaging, and refined marketing materials to better support the company’s position as a pinnacle brand.

With a technical feel reflecting their dedication to creating outdoor gear of the highest quality, Sierra Designs’ new website, packaging, and marketing materials will better represent the superior design, workmanship, and performance of all Sierra Designs equipment.

“Our gear and apparel is designed and manufactured to be best in class, and now our new website, hang tags, and marketing materials better reflect the quality and performance found in all Sierra Designs gear,” said Sue Edmiston, Sierra Designs marketing manager.“Our award-winning tents, sleeping bags, and apparel deserve the support of marketing that conveys a message of high performance.”

The new SierraDesigns.com features streamlined search tools for finding gear, enhanced imagery and consumer reviews for researching products, and heightened Facebook and Twitter interactivity to more effectively connect Sierra Designs shoppers with the right gear for any outdoor experience.

The new website will allow shoppers to purchase gear directly from Sierra Designs, choose from a selection of five other online retail partners, or locate a brick-and-mortar retailer near them.

New hangtags will feature images and graphics that easily convey the message that all Sierra Designs equipment is designed and manufactured for dedicated outdoor enthusiasts who rely on high performance gear.

Other marketing collateral, including Sierra Designs retail POP, workbooks, and trade show booth posters will also feature images and graphics that help support Sierra Designs’ position as a pinnacle brand.

About Sierra Designs

Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs’ gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.

###

Related

SD Pack Trench W- lo

Sierra Designs reestablishes pinnacle brand status with new for 2014 backpacking apparel line

New technologies including DriCanvas, stretch down, and silicone-treated nylon blend with advanced designs and real performance BOULDER, COLO. (For Immediate Release) – Sierra Designs is reestablishing their position as a pinnacle outdoor brand with the introduction of a ...read more

Sierra Designs wins Gearzy Award from Outdoorzy.com

The people have spoken and selected Sierra Designs as their favorite tent manufacturer in Outdoorzy.com's first-ever Gearzy Awards.“We're thrilled to hear that out tents were voted most popular,” said Sue Edmiston, marketing manager with Sierra Designs. “We strive to make ...read more

Sierra Designs hires industry veterans Jim Trombly and Martin Flora

Sierra Designs hires industry veterans Jim Trombly and Martin Flora, boasts strongest team yet Recently appointed Product Director Trombly and Creative Director Flora represent the latest editions to a team dedicated exclusively to Sierra Designs BOULDER, COLO. (For Immediate ...read more

Sierra Designs Wales Adventure Sweepstakes gathers momentum

Launched in May to celebrate the prestigious Backpacker Magazine Editors’ Choice Award, the Sierra Designs 2009 Wales Adventure Sweepstakes- an international backpacking trip for two to Wales- continues to gather momentum and draw entries from outdoor enthusiasts with a passion ...read more

Sierra Designs Wales Adventure Sweepstakes enters final month

After four months of capturing the imaginations of outdoor enthusiasts thirsty for international adventure, the Sierra Designs 2009 Wales Adventure Sweepstakes- a well-supported backpacking trip for two to Wales- is now in it’s final month with an entry deadline of 11:59 p.m. ...read more

Sierra Designs celebrates award with Wales Adventure Sweepstakes

BOULDER, COLO. (For Immediate Release) – Tested in the spectacular terrain and demanding weather of Wales, Sierra Design’s Lightning XT 4 tent won both praise and a 2009 Editor’s Choice award from the expert staff of Backpacker Magazine. “In a rain- and hail-blasted camp high on ...read more

Sierra Designs hires Michael Glavin to new VP & brand manager position

BOULDER, COLO. (For Immediate Release) – Sierra Designs, long time manufacturer of innovative backcountry equipment and apparel, has hired outdoor industry veteran Michael Glavin to the recently created vice president and brand manager position. Reflecting a bigger commitment to ...read more

DriDown™ slays competition, sweeps through Sierra Designs’ line-up

DriDown™ slays the competition, sweeps through Sierra Designs’ down sleeping bag and apparel linesComprehensive lab testing confirms DriDown’s™ superior performance, Sierra Designs invests heavily in industry-leading technology BOULDER, COLO. (July 12, 2012) – Independent ...read more

Sierra Designs introduces Re-Purpose with a Purpose Program at ORWM

BOULDER, COLO. (Jan., 15, 2009) -- Sierra Designs expands on their commitment to sustainable outdoor gear and social responsibility in 2009 with the launch of Re-Purpose with a Purpose; the industry's first-ever program designed to provide tents with a second life.Resurrecting ...read more