Sierra Designs introduces Re-Purpose with a Purpose Program at ORWM

First of its kind tent recycling program kicks off with a launch party on Thursday, January 22 in the Sierra Designs booth (#26005)
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BOULDER, COLO. (Jan., 15, 2009) -- Sierra Designs expands on their commitment to sustainable outdoor gear and social responsibility in 2009 with the launch of Re-Purpose with a Purpose; the industry's first-ever program designed to provide tents with a second life.

Resurrecting old tents by donating them to various outdoor programs that serve underprivileged youth, Re-Purpose with a Purpose is a retailer partnership program where consumers bring in any used tent (in decent condition) to participating retailers and exchange it for a generous 10% discount on a new Sierra Designs tent. Donated tents will support local programs that have been selected by retailers who take part.

“As an industry leader, this is an opportunity for us to use our brand as a vehicle for positive change,” said Danielle Lawrentz, marketing project manager for Sierra Designs. “Many consumers have a perfectly good tent they no longer use, but don't want to be wasteful by throwing away. This program will give consumers an incentive to do something positive with those tents by giving back to the community and encouraging youth to get outside.”

A launch party celebrating this unique program will take place at the Outdoor Retailer Trade Show on January 22 starting at 4 p.m. in the Sierra Designs booth (#26005). All OR attendees are invited a raise a glass as this program is unveiled to the industry. Complimentary “Green Effect” martinis and micro brewed beer will be served.

The Re-Purpose with a Purpose Program joins several other sustainable initiatives currently run by Sierra Designs, and underscores a commitment to the company's environmental and social responsibility. Five retail partners will join Sierra Designs as this program launches in March, with more retailers to sign on in the coming months. Tents can also be re-purposed at the Sierra Designs headquarters in Boulder, Colorado.

The Sierra Designs team believes that re-purposing is the highest form of recycling, since it requires none of the energy-reliant mechanical or chemical processes necessary for traditional recycling. In addition, re-purposing allows Sierra Designs to help introduce a younger generation to the joys of an active, outdoor lifestyle.

Sierra Designs will provide a variety of great reasons for consumers to participate in the Re-Purpose with a Purpose program by introducing 23 new or redesigned tents in 2009.

Stay tuned for phase two of this program to be announced at the Outdoor Retailer Summer Market show in July 2009.

About Sierra Designs
Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs' gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at SierraDesigns.com or see us on Facebook.


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