Sierra Club Launches First iPhone App for Earth Day - SNEWS

Sierra Club Launches First iPhone App for Earth Day

Eco-Heroes Go Mobile: Sierra Club Launches First iPhone App for Earth Day.
Author:
Updated:
Original:

Eco-Heroes Go Mobile: Sierra Club Launched First iPhone App for Earth Day

San Francisco, CA: As part of the lead-up to the 40th Anniversary of Earth Day, Sierra Club is launching its first iPhone application to give users the ability to become an "Eco Hero" by pledging to do something green. Users will be able to see who is doing what for the environment with a map feature. This will encourage people to share the application and challenge their friends to pledge through Facebook, Twitter and email.

Developed for the Sierra Club by MobileFeat, users who download the

Sierra Club Eco Heroes application will be entered to win 5 nights at

the Mauna Lani Bay Hotel and Bungalows with roundtrip airfare for 2

and a full day tour to Volcanoes National Park with Hawaii Forest and

Trail. To enter the drawing, users will be asked to make a pledge to

become an Eco Hero and can choose from 5 green pledges, such as a

pledge to bike to work, or bring a re-usable bag to the supermarket.

The map and Top States tab let people compete with other states, and

challenge their friends.

"We're always looking for new ways to engage people who want to do

something positive for the environment," said Michael Brune, Executive

Director of the Sierra Club. "We know that people are more likely to

take action if a) it is convenient and b) they can see results in an

interactive way. We hope this is the first of many times

we'll use new mobile technology to engage the public."

In addition to the iPhone app, the Sierra Club has also launched a

web-version of the Earth Day pledge, with a map that displays where

people are pledging to go green. People who pledge on the website will

also be entered to win the trip to Hawaii. The web-version can be accessed here.

To learn more about the technology behind the new Eco Hero iPhone app, please visit MobileFeat.

Related

The Sierra Club Announces “The Best Internship on Earth” for 2011

The Sierra Club has opened up applications for the second year of the wildly popular “Best Internship on Earth” for the summer of 2011. Students and recent graduates around the country are vying to spend the summer as the Sierra Club's Youth Outdoors Ambassador, hiking, ...read more

The Sierra Club Announces Winner of Best Internship on Earth

The Sierra Club and The North Face have announced that Evan Geary is the winner of the wildly popular “Best Internship on Earth” challenge, designed to increase awareness and benefits around connecting young adults with the outdoors. The internship comes with a stipend, ...read more

REI Launches Bike Your Drive iPhone App

REI is launching the Bike Your Drive mobile iPhone application, a free interactive tool that helps cyclists track, view, and share their bicycling experiences. It's available through the Apple iPhone app store or by visiting: www.rei.com/bikeyourdrive#bikesGearWhether it's a ...read more

Sierra Club names new Executive Director

The Sierra Club, the nation’s largest and oldest environmental advocacy group, has named Michael Brune to its top leadership role. Brune is a longtime environmental organizer who has headed the Rainforest Action Network for the last seven years. “The Sierra Club has evolved in ...read more

Finalists Announced for Sierra Club's Best Internship on Earth

Finalists Announced for Sierra Club's Best Internship on Earth(SAN FRANCISCO) – It was a hard decision, but we've finally narrowed down the many, many video applications for the Sierra Club's Best Internship on Earth to the Top 10.The videos poured in from creative, qualified, ...read more

Jackson Kayak launches iPhone app, new web site and amps social media

Jackson Kayak is the first kayak manufacturer to launch an iPhone application, the most visible of the company’s recent efforts to make the brand more accessible to its loyal fans and fans-to-be. The Jackson Kayak iPhone app, developed by New York-based Applicable Media, includes ...read more

Dick's Sporting Goods National Runners' Month launches iPhone App

Pittsburgh, Pa., April 27, 2010 -- Dick's Sporting Goods National Runners' Month, a major running initiative scheduled for May, today announced the launch of the Dick's Sporting Goods RunnersUnite! iPhone application, now available for free download at the Apple App Store. The ...read more

Sierra Club’s Media Outreach Ranked Influential and Most Tech Savvy

Today, more than ever before, people are looking to each other for recommendations to help their decisions on everything, such as what to buy, where to vacation, which trails to hike, how to generate action-oriented buzz and to simply stay in touch. Sierra Club, the oldest, ...read more

Join the “Wild” Sierra Club Trails June Photo Contest

The June Sierra Club TRAILS photo contest is now open and the theme is “wild!” You won’t get lost if you join the Monthly Photo Contest on TRAILS and enter to win a SPOT II Satellite GPS Messenger plus 12 months basic and track progress service ($319.97 value). Individuals can ...read more