San Francisco, CA: As part of the lead-up to the 40th Anniversary of Earth Day, Sierra Club is launching its first iPhone application to give users the ability to become an "Eco Hero" by pledging to do something green. Users will be able to see who is doing what for the environment with a map feature. This will encourage people to share the application and challenge their friends to pledge through Facebook, Twitter and email.
Developed for the Sierra Club by MobileFeat, users who download the
Sierra Club Eco Heroes application will be entered to win 5 nights at
the Mauna Lani Bay Hotel and Bungalows with roundtrip airfare for 2
and a full day tour to Volcanoes National Park with Hawaii Forest and
Trail. To enter the drawing, users will be asked to make a pledge to
become an Eco Hero and can choose from 5 green pledges, such as a
pledge to bike to work, or bring a re-usable bag to the supermarket.
The map and Top States tab let people compete with other states, and
challenge their friends.
"We're always looking for new ways to engage people who want to do
something positive for the environment," said Michael Brune, Executive
Director of the Sierra Club. "We know that people are more likely to
take action if a) it is convenient and b) they can see results in an
interactive way. We hope this is the first of many times
we'll use new mobile technology to engage the public."
In addition to the iPhone app, the Sierra Club has also launched a
web-version of the Earth Day pledge, with a map that displays where
people are pledging to go green. People who pledge on the website will
also be entered to win the trip to Hawaii. The web-version can be accessed here.
To learn more about the technology behind the new Eco Hero iPhone app, please visit MobileFeat.