Pittsburgh, Pa., April 27, 2010 -- Dick's Sporting Goods National Runners' Month, a major running initiative scheduled for May, today announced the launch of the Dick's Sporting Goods RunnersUnite! iPhone application, now available for free download at the Apple App Store. The app has already seen over 10,000 downloads before any major promotion and will also be featured in the Foursquare app gallery.
RunnersUnite! helps runners easily connect with other runners in their social media networks. Runners can use the application to let friends know about upcoming runs and invite others to run with them. RunnersUnite! also helps runners find popular running routes in their area and see where people are running nearby in real time. As an added bonus, users that install the RunnersUnite! application will be able to opt in for special promotions from Dick's Sporting Goods on popular running gear.
RunnersUnite! integrates Twitter and Facebook accounts with Foursquare, an increasingly popular mobile application platform that mixes social, locative, and gaming elements to encourage people to explore their surroundings. The application runs on Apple's iPhone and new iPad.
RunnersUnite! promotes running and the motivational benefits of running with friends, according to Dick's Sporting Goods National Runners' Month organizers. The application also showcases the closest Dick’s Sporting Goods to your current location.
"We want everyone to celebrate running by getting out and going for a run this May," said Jeff Hennion, executive vice president and chief marketing officer, Dick's Sporting Goods. "RunnersUnite! makes it fun and easy to plan runs with friends," said Hennion, It's perfect for finding new running routes and getting great deals on running gear," added Hennion.
Today's RunnersUnite! launch follows on the heels of several recent announcements from Dicks Sporting Goods National Runners' Month, including announcement of ten major race sponsorships, the initiative's charitable partnership with the Michael J. Fox Foundation's Team Fox to raise funds and awareness for Parkinson's disease, and the naming of running legends Dean Karnazes and Bart Yasso as official ambassadors for Dick's Sporting Goods National Runners' Month.
About Dick's Sporting Goods National Runners' Month
May is Dick's Sporting Goods National Runners' Month, an initiative to promote running and highlight the retailer's deep commitment to serving runners. Dick's Sporting Goods National Runners' Month includes major event sponsorship, Web, social media, mobile marketing, store promotions, and other activities aimed at helping runners enjoy their sport. The official Dick's Sporting Goods National Runners' Month Event Calendar includes the following ten races:
• Alexandria Running Festival, Washington, D.C., May 2
• Dick's Sporting Goods Pittsburgh Marathon, Pittsburgh, Pennsylvania, May 2
• Chuy's Hot to Trot 5K, Austin, Texas, May 8
• Palos Verdes Marathon, Los Angeles, California, May 15
• Strawberry Festival, San Diego, California, May 30
• Brentwood 10K, Los Angeles, California, May 30
• Stillwater Marathon, Stillwater, Minnesota, May 30
• Ridge Run 10K, Chicago, Illinois, May 31
• Dick's Sporting Goods Bolder Boulder, Boulder, Colorado, May 31
• Starlight Run, Portland, Oregon, June 5
Dick's Sporting Goods National Runners' Month benefits Team Fox to raise funds and awareness for Parkinson's disease research.
For more information, visit www.nationalrunnersmonth.com
About Dick's Sporting Goods, Inc.
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of January 10, 2010, the Company operated 419 Dick's Sporting Goods stores in 40 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states, e-commerce websites and catalog operations. www.dickssportinggoods.com
Dick's Sporting Goods National Runners' Month