WASHINGTON (July 23, 2014) – The month of July usually conjures up images of beaches, sunshine and BBQ’s…not snow. But during last week’s SIA Summer Snowdown, snow was the hottest topic in the room. On July 16, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, showcased twenty snow sports brands and two non-profits at the 8th annual SIA Summer Snowdown.
“I think the most impressive thing for me was the density of high-quality media we saw at Snowdown. It’s pretty rare to find one single venue with so many good opportunities to share our story,” commented Timm Smith of VOORMI, LLC.
Timed to inspire media as they start planning winter editorial content, the Manhattan showroom gave NYC media a sneak peek at next season’s freshest snow sports gear, fashion and accessories. The Snowdown attracted 78 journalists representing 96 media outlets from television, print and online including Condé Nast Traveler, Cosmopolitan, Esquire, InStyle, Maxim, Men’s Journal, and The New York Times.
“We have great relationships with vertical media and this was an excellent opportunity to get in front of non-endemic press. We had a lot of great face-to-face time and interest,” commented Julia Blumenfeld, communications manager for HEAD Wintersports.
Twenty SIA Member brands were showcased along with two snow sports non-profit organizations: Alp-N-Rock, Apex Sports Group, crazeeHeads, DAKINE, Dale of Norway, DC Shoes, DPS SKIS, Dupraz Skis and Snowboards, Eider, HEAD Wintersports, Learn to Ski and Snowboard, Never Summer Industries, POLARMAX, Quiksilver, RAMP Sports, Roxy, Scott Sports, Seirus Innovation, Sport Obermeyer, Transpack,Voormi, and Winter Trails.
“Eider was super excited to return to the SIA Snowdown for the second time. The event helps us get in front of New York journalists who may not be able to make it to the SIA Snow Show in Denver. The Snowdown also provides the platform to meet up with dozens of media in one space and not have to do all of the legwork,” said Maro LaBlance, marketing manager for Eider.
Get a glimpse of the products and people at the event in the 2014 SIA Summer Snowdown Photo Album.
- SIA -
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.